MIL (WEEK 5-6) Print media

Based materials are created and distributed by established institutions (such as publishing companies, news agencies, etc.) and go through a rigorous process of editing or evaluation and are usually governed by censorship of the state.

Formal text

• based materials, on the other hand, come from personal opinions or views on different issues, processes, etc.

Informal text

• serve to link different electronic documents and enable users to jump from one to other in a nonlinear way

Hypertext

• fixed sized characters having essentially the same type of appearance

Plain text or unformatted text

• appearance can be changed using font parameters (bold, underline, italic, font size, font color, etc.)

Formatted text

• refers to the representation or style of a text in the digital format.

Typeface

usually consists of alphabets, numbers, punctuation marks, symbols and other special characters. When fonts are installed in the computer, they usually come in file formats

Typeface

Type face file formats consist of?

True Type Font (.ttf), Open Type Font (.otf), etc.

• connotes formality and readability in large amount of texts. This font is usually used for the body text of books, newspapers, magazines and research publication.

Serif fonts

Example of serif fonts

• Times New Roman, Garamond, baskerville

• brings a clean or minimalist look to the text. This font is used for clear and direct meaning of text such as road signage, building directory or nutrition facts in food packages.

San serif

• give a modern look and is used primarily in webpage design.

san serif

• give a classic or elegant look when used for title or heading. 

serif

• carries a solid or heavy look to text. this font can be used for large advertising sign on billboards. 

Slab serif

Example of slab serif:

• : Rockwell, Playbill, Black oak

Examples of san serif:

• Arial, Helvetica, Tahoma, Verdana, Calibri

draws much attention to itself because of its brush-like strokes. This must be used sparingly and not to be used in large body text.

Script

This font is usually used in wedding invitation cards or other formal events.

Script

• caters to a wide variety of emotions (such as celebration, fear, horror, etc.) or themes (such as cowboys, circus, holidays, summer, kiddie, etc.) 

Display or decorative

Unformatted text document by an editor as notepads on window platform

Txt (text)

• A native format for storing documents created by MS word package

• Contain rich set of formatting capabilities

Doc (document)

• Cross platform document exchange; default format for MAC OS X’s default editor text edit

RTF (Rich text format)

• Develop by adobe for cross platform exchange of document, support images and graphics

PDF (portable document file)

• A page description language mainly use for desktop publishing

PS (Post script)

refers to the importance or value given to a part of the text-based content.

Emphasis

When trying to make a point or highlighting a message, you can make the text?

• bold, italicized, have a heavier weight, darkened or lightened (depending on your background color) or enlarged.

refers to how fitting or suitable the text is used for a specific audience, purpose or event.

Appropriateness

. In the creation of text-based content, make sure that the selection criteria: (4) is followed

tone, style, purpose, clarity

refers to how near or how far are the text elements from each other.

Proximity

• When two things are closely related, we ______. Otherwise, we put ______ far from each other. 

1. Bring them close together

2. Text elements

the main title and subtitle are usually placed

Closed to each other

refers to how the text is positioned in the page. This can be left, right, center or justified.

Alignment

• refers to a conscious effort to organize the different text elements in a page.

Organization

it ensures that while some text elements are separated from each other (based on the principle of proximity), they are still somehow connected with the rest of the elements in the page.

Organization

concerns consistency of elements and the unity of the entire design.

Repitition

When several typefaces are used on a page, it might?

•  distract the audience and fail to communicate what you want them to get from the content.

• creates visual interest to text elements.

Contrast

• encourages the use of repeating some typefaces within the page. 

Repitition

It  is achieved when two elements are different from each other.

Contrast

It is the people with limited access to media information

Low-end media user