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Online platforms
websites or applications that allow people to connect, communicate, share, create, or do tasks online
Communciation platforms
used to connect and communicate with other people in real time
Social Media Platforms
used to share, create, and discover content and ideas
Productivity Platforms
Used to create, organize, store, and manage work or school tasks
Transaction Platforms
Used for buying, selling, banking or payments online
Web search engines
online platforms that help us find information on the internet. We type keywords or questions, and they give us relevant results
The most widely used search engine. It provides fast and accurate results, images, videos, news, and more
Microsoft Bing
Developed by Microsoft. It offers web search, images, videos, and is integrated with Microsoft services
Yahoo Search
One of the earliest search engine. It provides web results, news, email, and other online services
DuckDuckGo
A search engine that focuses on privacy. It does not track users or store personal information
Ecosia
A search engine that helps the environment. It uses its profits to plant trees around the world
Find info quickly and easily
Access reliable and update info
Save time in research and learning
Explore diff topics around the world
Benefits of using Web Search Engines:
Communication services
are online tools and platforms that allow people to connect, share messages, and collaborate in real time no matter where they are
Instant Messaging (IM)
Allow users to send and receive text messages instantly
Video Conferencing
Enables face to face meetings and collaboration online
Email services
Used to send and receive emails formally or casually
VoIP Services
Allow voice calls over the internet instead of using traditional phone lines
Collaboration tools
Help teams work together by sharing files, ideas, and taks
Payment systems
are online platforms and services that allow people to send and receive money, pay bills, buy products, and manage transactions securely
E-wallets
Digital wallets that store money for online payments and transfers
Online banking
Allow users to manage their bank accounts and make transactions online
Card payments
Use of debit, credit, or prepaid cards for online or in-store purchases
Bills payment
Online services that let users pay for utilities, credit cards, loans, and more
Buy now Pay Later
Let users make purchases and pay later in installments
Advertising platforms
are online services that help businesses and organizations promote their products, services, or messages to the right audience.
Social Media Advertising
Ads shown on social media platforms based on user interests and behavior.
Search Engine Advertising
Ads that appear on search engine results pages when users search for keywords.
Display Advertising
Visual ads (banners, images, videos) shown on websites, apps, and online networks.
Video Advertising
Video ads shown before, during, or after online videos.
Email Marketing
Promotional messages sent directly to users' email inboxes.
Social media platforms
allow people to create, share, and exchange information, ideas, and content. They help us stay connected, learn new things, and be part of online communities.
A social networking site for connecting with friends, family, and communities. Best for: Connecting with people you know, joining groups, sharing updates and photos
A visual platform for sharing photos, stories, and short videos. Best for: Sharing photos and videos, creative content, following interests and influencers
X (Twitter)
A microblogging platform for short updates and real-time conversations. Best for: Real-time news and trends, sharing opinions, joining conversations and discussions
TikTok
A platform for creating and watching short, engaging videos. Best for: Short videos, entertainment, learning new skills and trends
YouTube
A video-sharing platform for watching, creating, and sharing videos. Best for: Educational content, tutorials, long-form videos and entertainment
is a social media platform owned by Meta that allows businesses and organizations to create and run ads to reach specific audiences on Facebook, Messenger, and across the Meta Audience Network.
Facebook is part of Meta Platforms.
Facebook Advertising
lets you create ads and show them to people based on their interests, location, age, behavior, and more. You can promote products, services, events, or cause awareness.
Image Ads
Single image with text and link.
Video Ads
Video content to engage and inform.
Carousel Ads
Multiple images or videos users can swipe.
Collection Ads
Showcase products in a full-screen, mobile-friendly way.
Messenger Ads
Ads appear in Messenger chats and conversations.
Twitter (now X)
is a microblogging platform where users share short messages called tweets (up to 280 characters). It is widely used to share real-time updates, opinions, news, and join conversations using hashtags.
A hashtag (#)
is a word or phrase used before a keyword to make it easier to find and follow conversations on a specific topic.
is a professional networking platform where people connect with colleagues, companies, and industries. It helps users build their careers, find opportunities, and grow professionally.
A professional networking platform for career growth, learning, and business connections.
YouTube
is a video-sharing platform owned by Google where users can watch, upload, like, comment, and share videos on almost any topic. It is widely used for learning, entertainment, marketing, and reaching global audiences.
Video sharing
means uploading and sharing videos online so others can watch, learn, enjoy, or interact with the content. It helps spread information and connect people.