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Hypothesis
A testable prediction.
Operational definitions
Defining variables in measurable terms (e.g., “intelligence” as IQ test score).
Wording effects
Subtle changes in wording can influence survey results.
Likert scale
A scale (1–5, strongly disagree → strongly agree) often used in surveys.
Generalizability
Extent findings apply to other groups/situations
Social desirability bias
Participants answer in ways that make them look good.
Sampling bias
Sample not representative of the population.
Representative sample
Sample accurately reflects the population.
Random sample
Each member of population has equal chance of selection.
Population
Entire group being studied
Correlation
Relationship between two variables
Correlational coefficient
Number between –1 and +1 showing strength and direction of correlation
Scatterplots
Graphs showing relationship between two variables
Illusory correlation
Believing a relationship exists when it doesn’t (e.g., superstitions)
Experimental group
Receives the treatment
Control group
Does not receive treatment; baseline for comparison
Random assignment
Randomly putting participants into groups
Double-blind study
Neither participants nor researchers know group assignments
Placebo effect
Improvement due to expectations, not actual treatment
Independent variable
What researcher manipulates
Dependent variable
What is measured
Confounding variable
Extra factor that could influence results
Validity
The experiment measures what it is supposed to measure
Experimenter bias
Researcher’s expectations influence results
Descriptive statistics
Summarize data (mean, median, mode)
Measures of central tendency
Mean, median, mode
Range
Difference between highest and lowest scores
Positive and negative skews
Skewed distributions (tail to right = positive skew, tail to left = negative skew)
Standard deviation
Measure of how spread out data is from the mean
z score
Number of standard deviations a score is from the mean
Inferential statistics
Determine if results can be generalized to a larger population
Statistical significance (p-value)
Likelihood results are not due to chance (usually p < .05)
Identify the advantages and disadvantages of
Case Studies
Give deep, detailed information about one person or group; not always generalizable
Identify the advantages and disadvantages of
Surveys
Quick, large samples; wording effects and self-report bias can distort results
Identify the advantages and disadvantages of
Experiments
Show cause-and-effect by manipulating variables; can be artificial
Identify the advantages and disadvantages of
Meta-analysis
Combines results of many studies for stronger conclusions; limited by the quality of the studies included.
Identify the advantages and disadvantages of
Naturalistic Observation
Observes behavior in real settings; lacks control over variables
Describe positive and negative correlations and explain how correlational measures can aid the process of prediction
Positive correlation
As one variable increases, so does the other (e.g., studying ↑, grades ↑).
Describe positive and negative correlations and explain how correlational measures can aid the process of prediction
Negative correlation
As one variable increases, the other decreases (e.g., exercise ↑, stress ↓)
IMPORTANT
Correlations help predict outcomes but do not prove causation.
Describe the relationship between correlation and causation
Correlation ≠ causation. Just because two things occur together doesn’t mean one causes the other
Example: Ice cream sales ↑ and drowning deaths ↑ → both are influenced by hot weather, not each other
Explain why the double-blind procedure and random assignment build confidence in research findings
Double-blind procedure
Neither participants nor researchers know who gets treatment vs. placebo → reduces bias
Explain why the double-blind procedure and random assignment build confidence in research findings
Random assignment
Participants are randomly placed in experimental or control groups → balances out differences
Discuss the ethics of experimentation with both animals and humans
Human ethics
informed consent, right to withdraw, protection from harm, confidentiality, debriefing
Discuss the ethics of experimentation with both animals and humans
Animal ethics
humane treatment, minimize suffering, only use when benefits outweigh costs
Discuss how hindsight bias…in random events illustrate why science-based answers are more valid than those based on intuition and common sense
Hindsight Bias ("I-knew-it-all-along" phenomenon)
After something happens, people think they could have predicted it. This makes intuition feel more reliable than it really is
Example: After a game, saying “Of course that team was going to win” even though the outcome wasn’t obvious before