Les 1

Transmedia Storytelling

• Een verhaal/anekdote als basis van een nieuw verhaal maken

  • → transmediaal: een meme/liedje van maken “Eating the pets”

• → het publiek doet er iets nieuws mee

Evolution of Storytelling

Visual stories → Spoken words → Written words → Wide audience → Shared events → Brand storytelling → Web video

Visual stories

wandschilderij → filling peoples needs

Spoken words

Grieken → muziek erbij

Written words

5th Century

Wide audience

Shakespeare → theater → head and heart

Shared events

Industrieel tijdperk → movies & radio

Brand storytelling

Televisie

Web video

→ Mensen reageren emotioneel op video

Storytelling

• Creative

• Brand

• Content

• Marketing

• Communication

• Viral

• Emotion

• Share

The art of storytelling

1. Structure

2. Characters

3. Conflict

4. Theme

5. Pacing

6. Imagery and description

7. Dialogue

8. Point of view

9. Suspense and surprise

10. Emotional resonance

11. Authenticity

Structure

Introduction, rising action, climax, falling action, and resolution

Characters

Relatable, well-developed, and possess distinct personalities, motivations, and conflicts

Conflict

• External (such as a physical obstacle or antagonist) or internal (such as a character’s inner struggles or moral dilemmas)

• Challenges that the characters must overcome

Voorbeelden Theme

Vb. love, friendship, justice, or personal growth

Pacing

rhythm and tempo of the story

Imagery and Description

• Vivid descriptions and sensory details

• painting a picture with words

Dialogue

revealing character traits, advancing te plot, and conveying emotions

Point of view

first person, thirdperson, limited, or omniscient

Suspense and Surprise

Building suspense and incorporating unexpected twists can create memorable moments

Emotional Resonance

• ability to evoke genuine emotions helps forge a deep connection

• between the storyteller and the audience

Authenticity

• crafting genuine characters, sincere emotions, and relatable situations

• audience can sense when a story feels contrived or lacks truth

Verschillende vormen van storytelling

• Prosa

• Film + TV

• Theater

• Video games

Prosa

• Books, short stories, flash fiction

• Focus on language and narration

• Enables internal exploration

• Able to be stopped and started

• Highly flexible structure

Film + TV

• Films, television series, short films

• Uses images and sound

• Forces writers to understand pacing

• Helps convey information efficiently

• Highlights core story elements

Theater

• Full-length plays, one-act

• Live perfomance

• Direct interaction with audience

• Flexible storytelling

• Human-to-human connection

Video games

• Computer games, console games

• Ability to seek out more story

• Interactive environment

• Introduces endless possibility

• Choose-your-own-adventure

The writing process

Prewriting → writing → revise → rewrite → proofread → publish

How to develop a Story: an example

• The story begins

• Chapter one

  • Introduce key characters: What are their wants/goals?

• Chapter two to four

  • Develop opening scenario -What’s at stake?

• Chapter five to six

  • Make characters grow - What do they learn/dicover?

• Chapter seven to eight

  • Ensure ‘who’, ‘what’, ‘why’, ‘where’ and ‘when’ develop

• Chapter nine to ending

  • Build to a satisfying story climax and resolution

The four elements of a story

• World

• Character

• Language

• Plot

Find your theme

• Plot

  • events

• Story

  • internal & external character conflicts

• Theme

  • Drives both plot & story beneath the surface

Theme

= plot + character

The 3 act structure

• Act 1 - Introduction

• Act 2 - Rising action

• Act 3 - Crisis

The story arc

• Start

• Inciting incident

• Midpoint

• Climax

The Syd Field “Paradigm”

• Inciting incident

• Plot Point 1

• Pinch 1

• Midpoint

• Pinch 2

• Plot Point 2

• Climax

Six stage plot structure

• Act 1

  1. setup

  2. new situation

• Act 2

  3. progress

  4. complications

• Act 3

  5. final push

  6. aftermath

6 rules of great storytelling of Pixar

1. Great stories are universal

2. Great stories have a clear structure & purpose

3. Great stories have a character to root for

4. Great stories appeal to our deepest emotions

5. Great stories are surprising & unexpected

6. Great stories are simple & focused

Jack Gantos… 7 elements to a great story

• Act 1

  1. Characters

  2. Setting (place where the story happens)

  3. Problem/situation

• Act 2

  4. Action/plot

  5. Crisis

• Act 3

  6. Resolution/solve the problem

  7. Physical and emotional end