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attitudes
feelings, often influenced by our beliefs, that predispose us to respond in a particular way to objects, people, and events
foot-in-the-door phenomenon
the tendency for people who have first agreed to a small request to comply later with a larger request
role
a set of expectations (norms) about a social position, defining how those in the position ought to behave
cognitive dissonance theory
the theory that we act to reduce the discomfort (dissonance) we feel when two of our thoughts (cognitions) are inconsistent
persuasion
changing peoples attitudes, potentially influencing their actions
peripheral route persuasion
occurs when people are influenced by incidental cues, such as a speaker's attractiveness
central route persuasion
occurs when interested peoples thinking is influenced by considering evidence and arguments
norms
rules and expectations by which a society guides the behavior of its members. describes proper behavior in individual and social situations
conformity
adjusting our behavior or thinking to coincide with a group standard (2 types are: suggestibility and mimicry)
normative social influence
influence resulting from a person's desire to gain approval or avoid disapproval
informational social influence
influence resulting from one's willingness to accept others' opinions about reality
obedience
complying with an order or command