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Liberal
Left, democratic, blue states
Conservative
Right, republican, red states
Liberal
Higher taxes, more business and environmental regulations, legalize gay marriage, pro-choice
Conservative
Lower taxes, remove gov. regulations, pro-life
Moderates/Independents
Mix of Liberal and Conservative view points
Greens
Environmental focus, more government spending
Libertarians
Less government everywhere
Majority rule
Democracy functions through an idea where only 51% or more can win
Minority rule
Those not in the majority should be protected
Equality
Every person is treated the same under the law
Private property
What is yours is yours under the law
Individual Freedom
Every person is guaranteed certain civil liberties and protected from infringement of them
Compromise
Different people/interests can combine to form a policy that addresses all needs
Limited government
The gov. is restricted through the will of the people and the law
Political Socialization
Process by which one develops political opinions
Family
Biggest influence on one's political socialization, 60% of children carry their parents views
School
Teaches "American Values" of democracy, equality, love of country, etc., more years of education makes you more liberal
Media
Informs public about issues, sets the "political agenda", biased
Religion
More often people go to church = More likely to vote
Race/Ethnicity
Shapes out basic understanding of political events based on historical and modern day experiences.
White Americans
Most conservative (race)
Asian Americans
Slightly more conservative (race)
Latinos
Slightly more liberal than others (race)
African Americans
Most reliable Democratic voters since 1960s (race)
Gender Gap
Women typically more liberal, men more conservative
Younger
More liberal, less likely to vote (age)
Older
More conservative, more likely to vote (age)
West Coast, urban
More liberal (geography)
South, Rural
More conservative (geography)
Recent events
Create positive and negative voter attitudes
Examples:
Watergate - mistrust in government
9/11 - increased patriotism
Public Opinion
How people think or feel about certain issues/candidates
Straw Poll
Unscientific, participant dependent surveys to gauge political opinion
Sample
Subset of population selected to predict opinion of whole group
Timing
Polls are most accurate right before the election
Self Selection
Survey by card mail in (only a small number would respond)
Phrasing of Questions
Surveys try and ask "neutral" questions
Random Sampling
Every person in group has same chance of being selected
Stratified Sampling
Modified random sample: specifically chosen groups that represent group accurately
Contacting Respondents
Random digit dialing is the best way to do this
Push Polls
FAKE polls, just there to hurt the opposing candidate/side
Tracking Polls
Daily poll to measure impact of short therm campaign developments
Exit Poll
Polls conducted as voters leave, measures actual voters, used to predict results
Margin of Error
Sampling Error
Accuracy depends on quality of sample drawn
Limited Respondent opinions
Yes or no questions can't really measure passion of opinion
Lack of respondent knowledge
Polls don't really work with issues when people surveyed don't know about them
High efficacy
Belief that you can influence government and that your vote matters (more likely to participate)
Low efficacy
Belief that you won't have any impact (unlikely to participate)
Voting
America's #1 most common form of political expression
Public protest
Unconventional form of political expression
Suffrage
The right to vote
15th Amendment
"Elimination" of race disqualifications
19th Amendment
Gave women the right to vote
24th Amendment
Elimination of poll taxes
Civil Rights Act
No more grandfather clauses and literary tests
26th Amendment
Lowers voting age to 18
23rd Amendment
DC can vote in Presidential Elections
entrance polls
Public opinion surveys taken before voters cast their ballots
Sample Quota
A scientific method of selection in which pollsters structure a sample so that it is representative of the characteristics of the target population.