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Languages
Sytem of signs and symbols organised through codes and conventions to create meaning in moving-image media production and use.
multi-platform
where stories are told over a range of platforms, allowing audiences many different entry points into participation
representations
constructuons of people, places, events, ideas and emotions that are applied to create meaning in moving image media production and use
technical and symbolic codes
codes can be further broken down into technical codes (such as camera angles, camera movement framing) and symbolic codes (such as the language, dress, actions of characters, visual symbols)
technologies
the tools and associated processes that are used to create meaning in moving image media production and use.
representations
constructions of people, places, events, ideas and emotions that are applied to create meaning in moving image media production and use.
audiences
individuals and groups of people for whom moving image products are made, and who make meanings when they consume these products
institutions
the organisations and people whose operational processes and practices enable or constrain moving-image media production and use.
analyse
examine or consider something in order to explain and interpret it, for the purpose of identifying patterns, similarities or differences
appraise
evaluate the worth, significance or status of something; judge or consider a text or piece of work
example of technologies
Film cameras, editing software, sound equipment, CGI, streaming platforms.
example of institutions
Media organisations, production companies, distribution networks, regulatory bodies.
example of languages
Visual, written, audio, spoken, symbolic.
example of audiences
Producers, consumers, interactors, global/local audiences, niche/mass audiences.
example of representations
People, places, events, ideas, issues, identities.
example of symbolic codes
Setting, colour, objects, body language, clothing, music.
example of technical codes
Cinematography, lighting, sound, editing, mise-en-scène.
contexts of production and use
how, when, where and why products are made, who they are made by, whether they receive public or commercial financing, what technologies are available, how products are distributed to audiences.
what to do in explain/intro
explain the characteristics of the key concepts accurately and with detail
provides a clear and detailed description of the contexts of production of the stimulus
provides a clear and detailed description or the contexts of the use of the stimuli
what to do in analyse
identify and describe parts of the stimulus accurately and with descrimination
indentify clear and valid interrelationships between constituent parts of the stimulus
provide insightful and plausable interpretations of how the interrelationships between parts of the stimulus create meaning
what to do in appraise/conclusion
provide insightful conclusion that lead to a valid and convincing viewpoint in relation to the question
provide a comprehensive range of relevant evidence from the stimulus to logically support reasoning and justify a view point.