Product Innovation Chapter 13-15-16

Universal design

Seeks to create products usable by anyone regardless of age or ability.

Design for disassembly

Firms that are concerned with, or seek to promote, environmental concerns and/or recycling are most likely to employ this.

Ergonomics

Studying human characteristics in order to develop appropriate designs.

Colocation

Allows team members to identify and resolve product development problems quicker.

Product architecture

Process by which a customer's need is developed into a product design.

Product schematic

Shows the components and functional elements of the product and how they are interconnected.

Geometric layouts

The product is arranged in a variety of configurations through simulations, CAD, or other techniques in order to find the 'best' solutions.

Derivative products

Products based on the same platform as an existing product, but modified incrementally in terms of technology or customer need fulfillment.

Envelope design

The development of the augmented aspects of the product, most often led by marketing people.

Market-oriented firm

In such a firm, the task of marketing is perceived as information coordination.

Use testing

Primary goal is to determine if the product solves user problems.

Pre-use sense reaction tests

Provide knowledge from initial reactions of users to color, speed, durability, mechanical suitability, etc., of a new product.

Beta test

A short-term use test that evaluates the product at customer sites to determine if the product works free of bugs.

Alpha test

A quick test of a very early version of the product with employees.

Gamma test

To pass this test, the new item must solve whatever problem the customer had, which can take up to 10 years.

Triangular comparison test

Involves the use of the test product interspersed with two competitive products.

Monadic test

A respondent tests a single new product for a period of time and it is especially common for services.

Product commercialization

Often turns out to be the most expensive and risky part of the new products process.

Replacement demand

A strategy that Apex Corp. should attempt to stimulate with the launch of its next upgraded version of antivirus software.

Splitting channels

A replacement strategy involving putting the new item in a different channel or diverting the existing product into another channel.

Behavioral and psychographic segmentation

Lotus Notes was developed for people who needed to communicate in groups across great distances.

Cosmetic customizers

Sell the same basic product to different segments, but adapt the product's presentation depending on segment needs.

Flagship brand

Best represents a dominant brand in a product category.

Innovators

The first 5 to 10 percent of those who adopt the product according to the theory of innovation diffusion.

Transparent mass customization

The type of mass customization being used by ChemStation, which formulates industrial soap specifically to its customers' needs.

Divisibility of a product

Indicates how easily trial portions of the product can be purchased and used.

Nonpareil

The surrogate positioning used by an organization claiming their product is better than, or different than, the others because it has no equal.