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Contention
what the writer is trying to argue
Stakeholders
Interested groups of people in any issue
Arguments
reasons to support a contention
Rebuttal
Describing the opposite argument to your own, and explaining why it is flawed
Credibility
Writer tries to make themselves believable as they know firsthand about an issue
Tone of a phrase
Attitude of the author shown in the piece
Evidence
statistic, quote, anecdote
Connotation
words with associated meaning that is positive or negative
jargon
specific language for a field
imagery
visually descriptive language
Alliteration
the same consonant sound to begin a series of words
Rhetorical question
a question with an implied answer
Repetition
repeating. key phrase or point to make it more memorable
Inclusive and Exclusive language
including and excluding readers to make them feel apart of the story
Second person language
you
Reason and Logic
relying on the arguments logic itself, using language to suggest its reasonableness
Pun
used to make a topic seem more lighthearted “Students should book in a time to study“
Generalisation
Grouping people even though the statement may not apply to all in the group
Assumption
Taking something for granted without proving it
Attack
Attacking the opponent rather than the argument
Metaphor or simile
Description of something that compares it to something else to help the reader understand
Analogy
Description of a situation that compares it to another situation to help the reader understand
Emotional Appeal
Making the readers agree by making them feel something
Appeal to sympathy
A phrase or passage in the text that evokes feelings of sadness for the person in the reader
Appeal to fairness
A phrase or passage in the text that evokes feelings of justice or fairness, or injustice and unfairness, in the reader
Appeal to patriotism
A phrase or passage in the text that evokes feelings of love for their nation in the reader
Appeal to family values
A phrase or passage in the text that evokes feelings of the importance of family to the reader
Appeal to fear
A phrase or passage in the text that evokes feelings of fear, insecurity, or doubt in the reader
Appeal to financial concerns
A phrase or passage in the text that evokes feelings of poverty or they will miss out on money
Appeal to tradition
A phrase or passage in the text that evokes feelings of nostalgia for past practises
Appeal to modernity
A phrase or passage in the text that suggests that readers should keep up with the times
Appeal to self-interest
A phrase or passage in the text that suggests that readers will benefit (through money, career advancement, health, saving time etc)