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single-blind
study in which the subjects do not know if they are in the experimental or the control group
double-blind
A research strategy in which neither subjects nor experimenters know which subjects are in the experimental or control groups.
Hawthrone Effect
A type of reactivity in which individuals modify or improve an aspect of their behavior in response to their awareness of being observed.
deductive reasoning
the process of applying a general statement to specific facts or situations
inductive reasoning
A type of logic in which generalizations are based on a large number of specific observations.