6.5 Classical Conditioning and Emotional Response

These flashcards cover essential concepts related to classical conditioning and emotional responses as discussed in the lecture.

Conditioned Emotional Response

An emotional reaction that is developed through conditioning, as proposed by John Watson and Rosalie Rayner.

Little Albert Experiment

A famous but unethical experiment where a child was conditioned to fear a white rat through loud noises.

Pavlovian Conditioning

A type of learning where a neutral stimulus becomes associated with a meaningful stimulus, eliciting a similar response.

Evaluative Conditioning

The process of associating a positive or negative feeling towards a product or stimulus based on prior associations.

Emotional Valence

The intrinsic attractiveness (positive valence) or aversion (negative valence) of an event, object, or situation.

Advertising Psychology

The study of how psychological principles, such as conditioning, are used to influence consumer behavior.

Attack Ads

Political advertisements that attempt to create negative emotions towards an opponent.

Third Person Effect

The theory that people often believe that media messages have a greater effect on others than on themselves.

Fear Conditioning

A behavioral paradigm in which organisms learn to fear neutral stimuli that are paired with an aversive event.

George Clooney Effect

The tendency for a brand to become more desirable through association with a positively viewed celebrity.