Transmedia Storytelling - MCO201c #2

MOOC 2-3

1.Which of the following is a main criticism of the Shannon-Weaver model on communication?

A. It is simplistic and does not take persuasion into consideration

B. It is invented by engineers who not understand anything about communication

C. It is a complex model that is never taken seriously

D. It is illogical because there are too many components

A. It is simplistic and does not take persuasion into consideration

2. Why is Petty and Cacioppo's model of persuasion so influential? (Select all that apply)

A. It is a passive model of information processing

B. It proves how a listener reacts or elaborates on a message is the best predictor of persuasion

C. It is audience-centered

D. It is an updated version of the Shannon-Weaver model

B. It proves how a listener reacts or elaborates on a message is the best predictor of persuasion

C. It is audience-centered

3. You're having a meeting and when you're speaking, your colleague looks at you critically. Do you:

(Select all that apply)

A. Remind yourself that you are responsible for yourself and everyone else is responsible for themselves. Then check in with the group.

B. Tell yourself that you are assuming what they are thinking. Ask the participants if there's anything they would like to go over or discuss in more detail.

C. Impress your colleague by showing them how competent you are.

D. Interrupt the meeting and ask the person what's wrong in front of everyone.

A. Remind yourself that you are responsible for yourself and everyone else is responsible for themselves. Then check in with the group.

B. Tell yourself that you are assuming what they are thinking. Ask the participants if there's anything they would like to go over or discuss in more detail.

4. Your colleague forgets the slide deck for a major presentation you are about to do. Do you:

(Check all that apply)

A. Explain that you are without your slide deck and need some time to find out how to get it sent through.

B. Walk into the presentation and let the client know your colleague forgot it.

C. Pretend there was no slide deck and quickly write notes and do without it.

D. Tell the client that you have come without your slide deck. Let them know you can either go ahead without it or postpone the presentation.

A. Explain that you are without your slide deck and need some time to find out how to get it sent through.

D. Tell the client that you have come without your slide deck. Let them know you can either go ahead without it or postpone the presentation.

5. When do you move away from your earliest programming and become more discerning with your values?

A. Never, we are always ruled by our earliest values and don't re-evaluate them.

B. During the Business Persona between the ages of 21-35

C. During the Modelling period between the ages of 8 and 13.

D. During the Socialization Period between the ages of 13 and 21.

D. During the Socialization Period between the ages of 13 and 21.

6. When you are finding out what a person values on a particular subject, should you:

(Select all that apply)

A. Continuously ask them what's important to them until they have told you everything related to the situation.

B. Tell them what you expect they value and how your offering fits within their values.

C. Ask them once and move on - you don't want to irritate them and you should already know.

D. Ask them what's important to them, then ask them to explain further.

A. Continuously ask them what's important to them until they have told you everything related to the situation.

D. Ask them what's important to them, then ask them to explain further.

7. What characterises an audience that has been mentally persuaded by your message? (Select all that apply)

A. They generate more positive thoughts than negative thoughts

B. They say they understood what you said

C. They have accepted your argument

D. They say they remembered what was said

A. They generate more positive thoughts than negative thoughts

C. They have accepted your argument

8. What behavioural cues would signal that the audience has been persuaded by your message? (Select all that apply)

A. They would challenge your assumptions

B. They are likely to ask 'how' questions

C. They are likely to ask 'why' questions

D. They would display enthusiasm in their gestures and body language

B. They are likely to ask 'how' questions

D. They would display enthusiasm in their gestures and body language

9. Why is Petty and Cacioppo's model of persuasion so influential? (Select all that apply)

A. It places more emphasis on the channel than the audience

B. It specifies situations when an audience is likely to engage with the message

C. It argues that the audience is actively judging your presentation.

D. It is the first to discuss the importance of the speaker's eloquence

B. It specifies situations when an audience is likely to engage with the message

C. It argues that the audience is actively judging your presentation.

10. What is the plot of a story?

a)It is structure

b)The key message

c)A series of events in time

d)The main characters

c)A series of events in time

11. Which statement accurately reflects the evolution of media consumption habits?

A. Interruption marketing is still the primary strategy in digital media.

B. Interruption marketing focuses on creating content that engages continuously.

C. Interruption marketing was prevalent before the digital age.

D. Interruption marketing targets niche audiences with specialized content.

C. Interruption marketing was prevalent before the digital age.

12. Which of the following is an example of an ethical sales technique according to the lesson on effective sales techniques?

A. Establishing trust with the customer.

B. Aggressively pursuing a sale.

C. Focusing solely on closing the deal.

D. Ignoring the customer's needs.

C. Focusing solely on closing the deal.

13. Which of the following practices aligns best with ethical sales techniques when applying them in real-life scenarios?

A. Understanding the needs and preferences of the customer

B. Using aggressive tactics to close a deal quickly

C. Offering discounts regardless of the customer's situation

D. Focusing solely on the benefits for the seller

A. Understanding the needs and preferences of the customer

14. Why is persuasive communication challenging?

A. Because you have to make it short and sweet

B. Because you have to provide lots of information

C. Because you have to understand the needs of the audience

D. Because you have to use complex language

C. Because you have to understand the needs of the audience

15. Which is the main reason behind audience fragmentation, from a media business perspective?    

A. Political polarization   

B. The digital divide   

C. The decline in traditional media usage

D. The exponential growth in content

D. The exponential growth in content