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Individualism
Notion that individuals possess the freedom to make choices as they wish - and are defined by their actions above the actions of a group.
Equality of Opportunity
All people should have the same opportunities to compete and achieve.
Free Enterprise
Capitalism. Private businesses operate free from government control.
Rule of Law
All people and institutions are subject and accountable to the law — fairly applied and enforced.
Limited Government
Government powers are restricted.
Political Socialization
the process by which people gain their political attitudes and opinions
Opinion Leaders
individuals who exert direct or indirect social influence over others
Public Opinion
the distribution of the population's beliefs about politics and policy issues
Opinion Poll
an assessment of public opinion obtained by questioning a representative sample.
Benchmark Poll
initial poll on a candidate and issues on which campaign strategy is based and against which later polls are compared
Tracking Poll
a poll taken for the candidate on a nearly daily basis as election day approaches
Entrance Poll
A poll that is taken before voters have cast their votes at the polling stations
Exit Poll
A poll that is taken after voters have cast their votes at the polling stations
Straw Poll
unscientific survey used to gauge public opinion on a variety of issues and policies
Sampling
Process by which participants in a poll are selected
Sampling Errors
Percentage of possible errors in the polling process
Core Political Values
individualism, equality of opportunity, free enterprise, rule of law, limited government
Ideology
A consistent set of beliefs by groups/individuals
Political Ideology
A more or less consistent set of beliefs about what policies government ought to pursue
Radical
Extreme views (especially of the political left)
Reactionary
Extreme views (especially of the political right)
Liberal
Supports active government in promoting individual welfare & supporting civil rights. Interested in political & social change
Conservative
Promotes a limited governmental role in helping individuals economically, supports traditional values, likes government involvement in promoting security, resists change.
Moderate
Person whose views are between conservative and liberal and may include some of both ideologies
Keynesianism
the belief the government must manage the economy by spending more money when in a recession and cutting spending when there is inflation
Supply-side Economics
An economic philosophy that holds the sharply cutting taxes will increase the incentive people have to work, save, and invest. Greater investments will lead to more jobs, a more productive economy, and more tax revenues for the government.
Libertarian
One who believes in limited government interference in personal and economic liberties
Republicans
Generally conservative political party
Democrats
Generally liberal political party
Contributors to Political Attitudes
Family
Globalization
Schools
Peers
Group Affiliations
Demographic Factors
Mass Media
Opinion Leaders
World Events