Vogue - Media Language

How is the masthead "VOGUE" displayed?

-serif font: wealth/status/sophisticated

-dark green: upper class tone and prominent

-big capital letters: to make sure magazine is memorable and recognizable - reinforce their brand identity

-title is over models head - illustrates that magazine is not yet popular and well-known but is on the way to

What does the date and price on front cover suggest?

-1965 - reinforces time period of the time and portraying a ethnic model (Sophia Loren) would be quite unusual at the time as her dark/tan skin tone would not be idealised and classed as the typical beauty standard.

-$3 - expensive for time period (1960). Now it would cost £4 and more

What does the facial expression used by Sophia Loren suggest?

-blank and effortless creates a serious and mature tone to portray that ethnic minorities are not seen as marginalized and vulnerable but instead powerful and upper class status

-intense eye contact creates a connection with audience and convey a message of superiority

What does the costume worn by Sophia Loren connote?

-scarf and earrings demonstrates the turkish culture being an Italian person

-this conveys Vogues change of content and is following trends from the media by including diversity and educating others on different cultures

What does the coverline "sand swim sea sun sheiks Sophia" connote?

-alliteration gets audiences attention and flows swiftly to connote elegance

-easy to read and understand which is to tease audiences to read more pages to retrieve more in-depth information

What does the colour palette on front cover connote?

-contrast of blue and green which fit well together

-colours are quite exotic and unusual to a 1960s audience, however this illustrates the cultural shift from plain white nude colour which was desirable to now promoting other ethnicities culture

-this improves customer satisfaction as it is being all inclusive

What does "Sophia Loren" in the content page suggest?

-recognisable from front cover

-portrays diversity in magazine

-targeting women in fashion and beauty sector

-attracts audiences as she is something "different" from other models

What does the images and close up on shoes suggest?

-"Regan" is cool - quote from customers to portray that audiences liked the product and is appalling to women. Also shows that Vogue is up-to-date with the latest trends and styles

-close up - more views and deeper insight of product to entice customers and reassure them - Vogue is trusted brand

How is iconography used by the crowns shown?

-references to The Queen creates a promise of pleasure as someone royal and upper class condones with Vogues style and fashion

-attract more audiences in a sense that they might feel royal when buying the product

What does the content pages colour palette suggest?

-cream and black connotes sophistication, elegance and chic which portrays Vogues style

-reflects time period as the colour of paper is the same colour that was used to write on to send letters - also contrasts well with black writing promoting their brand skills

What effects does "I knew that they were intelligent (I mean, I've always been on myself)" have in the money article?

-targets intended audience ABCI

>makes them feel good for choosing Vogue as they can feel validated

-mode of address - targets people with disposable income

-sophisticated language targets literate audience + high class magazine

What effect does the quote "women with money" in the money article suggest?

-reflective of time period and cultural shift

-women beginning to go to work + more freedom (sexual liberation movement)

What does the quote "premium bonds are the safest answer" suggest in the money article?

-recommendations and methods to protect money from people in power

-knowledgeable and educational to all genders

-portrays improvement and development of women's attitudes

What does "bare essentials" in the Cutex advert connote?

-connotes things that are most needed by women

-urges all females to buy product to look like the model

-pink = feminist colours > directs attention to audiences

What does "birthday suit hues" in the Cutex advert connote?

-connotes nudity and nude colours - white dominated

-directs attention to lipsticks at the bottom which are only nude colours for white women - targeting only white women and not different races - unrepresentative

What does the women's make-up advert suggest?

-white women - dominated beauty sector in the 1960s

-conveys western ideologies - lighter skin tone and wearing make-up - typical beauty standards

- Lip shades match with light skin stones.

What effect does the women and child's body language and facial expression in the Imperial Leather advert?

-seen smiling and happy presenting most women were happy to be a housewife and staying at home as this was seen as their role in patriarchal society

-hugging the child - shows women/mothers are maternal and caring juxtaposing men who are aggressive and demanding

-holding a towel - actions to show women should be at home

What does "too keep your skin as soft as a child" connote in the Imperial Leather Advert?

-direct mode of address targeting women

-almost as a ritual for women to have soft skin and to fulfil this role all men are searching for to become married

-promoting product through making audiences imagine how satisfied they will feel with the product and to assure them with more info.

What does the toilet soap imagery in the Imperial Leather advert connote?

-colour of red signifies love and passion (Barthes) mirroring what audiences will feel when using product

-colour also seem as royal which can promote the success of the brand that the producers intend on informing

What does the quote "ladies who are clearly enjoying themselves" from the Picnic Party article connote?

-connotes picnic is a lady-like hobby especially those who are upper class and fit into the ABC1 economic scale

>costumes also signify wealth and prestige

-tone of quote can be quite deceiving and hypnotic "clearly"

>images don't show true picture but nevertheless women should be enjoying themselves regardless due to their domestic/restricted lifestyle

What does the positioning of models in the Picnic Party article suggest?

-model centrally placed giving her importance and shows of her cultured clothing - glimpse of cultural shift as Vogue is representing diversity and not just white culture

-people of colour pushed to side and poorly represented as workers or there to help

What does the colour palette in the Picnic Party article suggest?

-black and white reflects time period of 60s

-printing in colour would have been very expensive at the time hence why only front cover and adverts are in colour

>foreshadows Vogue's success

-limited amount of colour intrigues audience and directs them to read the writing to seek more info and flip through magazine

What does the body language in the Picnic Party article suggest?

-open body and arms are wide signifying freedom

>elements of culture portrays wealth and power especially as an ethnic minority

-model looks happy and free showing she is proud of what she is wearing persuading audiences to adapt some styles

What does the use of a suitcase as a prop connote in the Heatwave Holiday article?

-relates to topic on page - creates a narrative which intrigues audiences to know more

-prop almost makes audience feel like they are going on holiday - creates a sense of escapism

-reflect context to women being able to travel and a step closer to equality between men and women - cultural shift

What does the hair and make-up in the Heatwave Holiday article connote?

-alludes to Marilyn Monroe cultural beauty icon

-influential and aspiring to women to look like her

-typical beauty standard that women want to fulfil to fit into society

What does the clothing in the Heatwave Holiday article connote?

-sexualising model through tight clothing enhancing her curves as well as close-up restricting her full body making her the main focus, objectifying her

-clothing is upper class and fashionable promoting the product to upper class women