business - market size, share and growth

Market

A market is a broad variety of goods or services. A place where buyers and sellers can gather to facilitate the trade of goods and service

Marketing

A management process involved in identifying, anticipating and satisfying consumer needs and wants profitably

Mass market

A very large market in which products with universal appeal are targeted

Niche market

A smaller market usually within a large market or industry which caters to a particular segment of consumers within the market with specific wants and needs

Market size

The size of a market can be estimated or calculated by the total sales of all businesses in the marker

Market value

Total amount spent by customers buying products

Market volume

The physical quantity of products which are produced and sold

Market share

The proportion of total sales in a particular market that is is made by one business or brand

Market share formula

(Sales of business / market size) x 100

Market growth

The percentage Change in size of a market measured over a specific period

Market growth formula

( new market size - old market size ) / old market size x 100