The participants were told that the researchers were carrying out a study of "accuracy in people perception."
Each participant was given three envelopes. One contained a photo of someone their age that was physically attractive, one that was of moderate attraction, and one that could be considered unattractive.
Half of the participants were given photos of the same gender and the other half was given the opposite gender. To determine the level of attractiveness, 100 students from the university were asked to rate the attractiveness of 50 yearbook photos of people of the opposite sex. 12 different sets of photos were used for the study. The set of photos, the gender received and the order in which they were to be opened were all randomly allocated.
Participants were asked to rate the person in the photo on 27 personality traits on a 6-point scale. After completing this task for all three photos, they were then asked to complete another survey in which they were asked which person would be the most likely (and least likely) to experience marital happiness, parental happiness, and overall happiness. The final task was to indicate which of the three people would be most likely to engage in 30 different occupations. The occupations were divided into "low status," "average status" and "high status."