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what is the research strategy?
refers to the general approach and goals of a research study
selection of a research strategy is determined by
question you plan to address
what you hope to accomplish (hypothesis)
what is the research design?
general plan for implementing the research strategy
require decisions about 3 basic aspects of the research study
group vs individual
same individuals vs different individuals
the number of variable to be included
provide a general framework for conducting studies
what is internal validity?
concerned with factors in the research study that raise doubts or questions about the interpretation of the results
good internal validity produces a single, unambiguous explanation for the relationship between two variables
random assignment sampling boosts internal validity
threat to internal validity:
any confounding factor that allows an alternative explanation for the results
what is external validity?
the extent to which the results of a research study can be generalized
a threat to external validity:
any characteristic of a study that limits the ability to generalize the study’s results
what are the threats to external validity?
generalizing across participants or subjects
generalizing across features of a study
generalizing across features of the measures
what are the threats to generalizing across the features of a study?
novelty effects
behavior changes due to unfamiliar conditions
participants perform better or worse on the first try
multiple treatment interference
fatigue
practice
experimenter characteristics/bias
what are threats to internal validity?
extraneous variables
any variables in a research study other than the specific variables being studied
confounding variables are extraneous variables (usually unmonitored)
provide an alternative explanation for the observed relationship between the 2 variables
variable must change systematically alongside other variables and affect dv
what are the types of confounding variables?
environmental variables
general threats for all designs
participant variables
individual difference
time-related variables
threats for designs that compare one group over time or at different time-points
when does an extraneous variable become a counfounding variable?
variable must change systematically alongside other variables and affect dv
must only affect some subjects in the study to make the scores incomparable
how to choose between external and internal validity?
goal of any research study is to maximize both internal and external validity
balancing internal and external validity
there tends to be a trade-off between internal and external validity
the purpose or goals of a study help you decide which type of validity is more important and which threats must be addressed
what is the goal of experimental research?
to establish the existence of a cause-and-effect relationship between two variables
experiment (true experiment)
must demonstrate that changes in one variable are directly responsible for causing changes in the second variable
what is the independent variable
variable that is manipulated by the researcher, creates a set of treatment conditions, choose scale of measurement
treatment condition
situation or environment characterized by one specific value of the manipulated variable
levels
different values of the independent variable
selected to create and define the treatment conditions
what is the dependent variable?
variable that is observed for changes to assess the effects of manipulating the independent variable
what are extraneous variables?
all other variables in the study other than the independent and dependent variables
what are field studies?
research conducted in a place that the participant or subjects perceives as a natural environment
researcher does not use a lab environment
why do we randomly assign subjects
to protect and increase the internal validity of experimental research
what is the third-variable problem?
third-variable problem
just because two variables are related, does not mean that there must be a direct relationship between the two variables
a third (unidentified) variable may be responsible for producing the observed relationship
the directionality problem
a correlational study does not establish a relationship of cause-and-effect
what is the goal of the correlation research design?
to establish that a relationship exists between variables and to describe the nature of the relationship
relationships can be described but not explained
there is no attempt to manipulate, control, or interfere with the variables
what is a scatterplot?
each individual’s score is shown as a single dot with a horizontal coordinate and a vertical coordinate
what is a positive correlation?
each time the x variable increases by one point, the y variable increases in a consistently predictable amount, slopes upward to the right
what is a negative correlation?
each time the x variable increases by one point, the y variable decreases in a consistently predictable amount, slopes downward to the right
how do we determine the strength of a correlation?
correlation coefficient
measures and describes the relationship between two variables
pearson or spearman test measure the slope of the line
the numerical value (0.0-1.0) indicates the strength or consistency of the relationship
-0.2 to +0.2 - weak to no correlation-1 to -0.8 and +0.8 to 1 are strong correlations
depends on overall effects in field of study
what is the goal of descriptive research?
measure a variable or set of variables as they exist naturally
not concerned with relationships between variables
results help capture interesting, naturally occuring behavior
what is a case study?
in-depth study and detailed description of a single individual (or a very small group)
may involve an intervention or treatment administered by the researcher
case history
a case study without any treatment or intervention
what are the 3 techniques for quantifying observations?
frequency method
counting instances of each specific behavior
duration method
fixed-time observation
interval method
dividing observation period into a series of intervals and recording behavior during each interval
what are the 3 types of observation research designs?
naturalistic observation
no researcher intervention
participant observation
researcher interacts with participants and becomes one of them
contrived observation
researcher sets up a situation likely to produce the desired behavior in participants
what are the strengths and weaknesses of each of the 3 observation designs?
naturalistic observation
strengths
behavior observed in the real world
useful for nonmanipulated behaviors
actual behaviors observed and recorded
weakness
time-consuming
potential for observer influence
potential for subjective interpretation
participant observation
strengths
when natural observation is impossible
get info not accessible otherwise
participation gives unique perspective
weakness
time-consuming
potential for loss of objectivity
increased chance for observer influence
contrived observation
strengths
do not have to wait for a behavior to occur
weakness
less natural
what is the difference between descriptive research when compared to correlation and experimental research?
does not assess the relationship between variables
produce a description of individual variables as they exist within a specific group
describes individual variables instead of the relationship between variables