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Sample Survey
A study that collects data from a sample to learn about the population from which the sample was selected. Examples include questionnaires and interviews.
Observational Study
A study that observes individuals and measures variables of interest but does not attempt to the influence responses. This is used to find a correlation between two variables and cannot determine cause and effect. Examples include a classroom observation or traffic inspections.
Experiment
A study in which researchers deliberately impose treatments on individuals to measure their responses. This tries to establish cause and effect. An example is a clinical trial.
Population
The entire group you want to study. An example would be all high school students.
Parameter
A characteristic of a population.
Census
A study that attempts to collect data from every individual in a population. This is difficult to achieve because it is inconvenient and requires extensive resources, time, and money.
Sample
A subset of a population. This is the group used to actually collect data. An example would be 300 high school students.
Statistic
A characteristic of a sample.
Representative
The sample should accurately reflect the characteristics of the population.
Sampling Variability
Statistics from different samples will vary from sample to sample.
Bias
When a statistical study consistently over or underestimates the value you were trying to measure.
Convenience Sampling
Gathering data from those who are easily accessible. Considered a bad sampling method because the sample will not be representative of the entire population. An example is polling individuals as they walk by.
Voluntary Response Sampling
People decide to join a sample by responding to a general invitation. Considered a bad sampling method because people who take the time to respond usually have extreme opinions. An example is when a TV host asks viewers to respond to an online poll, like in Dancing with the Stars.
Simple Random Sample (SRS)
A sampling method where every possible group of any size has an equal chance of being selected. This sampling method is considered better and often utilizes a random number generator (RNG) to select individuals.
Systematic Sampling
Individuals are selected at a fixed interval. An example is randomly selecting one person then selecting every 100th person in line at a concert. This is considered a better sampling method.
Stratified Random Sampling
The population is split into “separated” groups and the sample is made by picking a few people from each group. Considered a better sampling method.
Cluster Sampling
The population is split into “mixed” groups, and the overall sample is made-up of everyone from some of the groups. Considered a better sampling method.
Under – Coverage Bias
Because of the way the study is designed, a group of people are left out of the poll.
Non – Response Bias
People cannot be reached or choose not to respond to the poll.
Response Bias
Interviewer influences responses, often with the wording of questions or their appearance.