Recreation, Theme Parks, and Clubs

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15 Terms

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Recreation

use of time in a manner designed for therapeutic refreshment of one’s body/mind

  • Synonymous with lifestyle and the development of a positive attitude

    • Prerequisite: availability of time = leisure time

  • Re-creation of body & soul 

    • does not necessary have to be physical activities 

  • Precondition for recreation? = availability of time (leisure)

  • May or may not contain significant elements of amusement and diversion 

    • doesn't need to be something enjoyed or entertaining

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Leisure Definition

Before vs. Now

BEFORE

  • Leisure was a symbol of higher social status/class

Aristotle:

  • Available time & absence of necessity of being occupied 

  • This very absence is what leads to a life of contemplation and true happiness

  • Yet only for an elite few who don’t have to provide for their own daily needs

Veblen:

  • A symbols of social class

MODERN LEISURE

  • Leisure or leisure time: time not spent at work

    • Applies to anyone and their time away from work

  • A form of activity engaged in by people in their free time

  • Not only for the privilege  

Walker:

  • Time free from work

  • Discretionary time

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Leisure, Recreation, and Entertainment

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National Parks in the US & Government Involvement 

Government-Sponsored Reaction:

  • Government raises special revenue from recreation-related activities (e.g., national parks)

National Parks Service in the US:

  • Founded in 1961 by Congress

  • Conserves park resources, preserves the environment for public and future generations

    • If left up to project firms, they would want to develop the land into something more profitable and tourist-y

  • Manages parks, heritage attractions, etc.

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4 Main Revenue Sources for National/Government

  1. Recreation fees = admission or parking fees

  2. Filming & photography 

  3. Events (rental)

  4. Individual donations

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Commercial Recreation:

  • indoor/outdoor recreation activities provided on a fee-for-service basis 

  • Focus on the generation of profit 

    • e.g., theme parks, attractions, clubs, etc.

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Clubs

  • Places where members gather for social, recreational, professional reasons. It is like second home with diverse facilities

    • e.g., golf clubs – there are approximately 14,000 private golf clubs in the U.S

  • Private Clubs:

    • Club management is very similar to hotel management; however, with clubs, the guests feel as if they are the owners. 

    • Guests have stronger emotional attachment to the facility. 

    • Usually, there are no sleeping accommodations — not lodging service

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Club’s Main Revenue Sources:

  • Annual membership (+ initial fee)

    • Greatest revenue course due to fees being high due to exclusivity 

  • Dining 

  • Clothing

    • member merchandise 

  • Events 

    • renting out space for events

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Theme Parks

  • Theme parks serve as source of fantasy and escape from real life

  • The idea of Theme Park all began in the 1920s in Buena Park, with a small berry farm and tea room Knotts Berry Farm

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The Concept of Themes:

  • Theme parks attempt to create an atmosphere of another place and time 

    • escapism and world-building

  • They usually emphasize one dominate theme

  • Themes can be historical, cultural, geographical, etc.

  • Some parks focus on a single theme while others focus on multiple themes

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Direct Revenue Generating Methods:

The admission to the rides/attractions

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Indirect Revenue Generating Methods:

Restaurants, retail, stores, games, etc.

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  • Usually theme parks sell tickets based on the length of time - ticketing pricing strategies 

  • Selling the time explicitly gives parks the control of service duration

  • The length could be by days, by weeks, or even by year

Examples

  • Sea World: single day with 2nd visit free pass

  • Walt Disney Theme Parks Orlando: different passes with length of 1 day to 10 days for one single park or all four parks

  • Annual passes

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Tokyo Disneyland

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Disneyland Paris