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attention
We pay attention and more likely to imitate models who are perceived positively, is liked, has high status. Similarities between freatures and traits of the model and observer such as age and sex. Models behaviour stand out
retention
Having observed the model.we must be able to remember the models behaviour. Responses learned by modelling are often not needed until some time after.
Reproduction
When the model behaviour gas been closely attended to and retained in memory.
Movitivation-reinforcement
The learner must be motivated to perform the behaviour.