Website Analytics & Tracking (quiz #2)

Analytics

Data and statistics about website users and interactions.

First-party analytics

Google Analytics.

Third-party analytics

Facebook, etc.

Bounce Rate

Percentage of visitors who leave after viewing only one page.

Click Maps

A visual representation of where users click on a webpage.

CRO

Conversion Rate Optimization, strategies to encourage users to take a desired action.

Engaged Sessions

Sessions lasting longer than ten seconds, having conversions, or multiple page views.

Engagement

User interactions like likes, shares, and comments.

Engagement Rate

Number of engaged sessions divided by total sessions.

Entry Page

The first page a user lands on.

Exit Page

The last page a user visits before leaving.

GA4

Google Analytics 4, Google’s latest analytics platform for website tracking.

Google Analytics

A free tool for tracking website performance and user behavior.

GSC

Google Search Console, formerly known as Webmaster Tools, a free tool to analyze website visibility on search engines.

Heatmap

Visual representation of user interactions on a website.

Key Events/Events

Specific interactions on a website, formerly called “conversions.”

Page Speed/PageSpeed Insights

Google’s tools for measuring website performance.

Rage Click

Multiple rapid clicks when a user thinks a site isn’t responding.

Referral Traffic

Visitors who arrive through a link on another website.

Scroll Map

A visual heatmap showing where users scroll and stop on a page.

Session

A visit to a website, reset after 30 minutes of inactivity.

Time on Page

A measure of user engagement based on time spent on a page.

Tracking Code

A script placed on a website to send data to analytics tool