Monroe's Motivated Sequence in Persuasive Speeches to Actuate

what are the steps?

attention, need, satisfaction, visualization, action

attention function and audience response

capture audience’s focus and interest; “I want to listen”

Need function and audience response

show the need, describe the problem; “something needs to be done”

Satisfaction function and audience response

satisfy the need, present the solution; “This is what to do in order to satisfy the need or solve the problem”

visualization function and audience response

help audience vividly imagine the results, whether positively or negatively; “I can see myself enjoying the benefits or doing this” or “I can see myself being hurt if I do not do this”

action function and audience response

request action, provide means of acting; “I will do this”