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Bottom-up Processing
Begins with raw sensory information and builds up to a complete perception (relies on sensory input like colors and shapes to recognize and understand objects or information without using prior knowledge)
Top-down Processing
Forming perceptions based on previous knowledge/ works from the whole down to specific parts (relies on internal prior expectations
Schemas
Our frameworks for thinking, organizing and understanding our world/helps guide perception (***base for top-down processing)
Perceptual Set
Readiness to perceive something in a particular way/having expectations for a stimulus (we see what we expect to see)
Context
External factor, a stimulus can produce different perceptions based on the environment
Culture
External factor, shows how learning influences perception
Gestalt Principles
Perceptual principles proposed by Gestalt psychology that help explain how humans organize their perceptual world, a Gestalt is an organized whole (5 main principles: closure, proximity, figure & ground, similarity, continuity)
Closure
Gestalt principle, making a whole/completed object by filling in gaps
Figure & Ground
Gestalt principle, figure is the object & ground is its surroundings
Proximity
Gestalt principle, items close together group more easily than items far apart
Similarity
Gestalt principle, items more alike (similar color, size, etc.) group more easily than items that are different
Continuity
Gestalt principle, elements arranged on a line or curve are perceived as related
Attention
Interaction of sensation & perception that is affected by internal/external processes (2 types: selective and inattentional blindness)
Selective Attention
Focused awareness of certain stimuli in the environment (like bottleneck effect), ex. cocktail party effect
Cocktail Party Effect
When people focus their attention to their names/specific topics in loud or distracting environments
Inattentional Blindness
When attention is focused on one part of the visual field & as a result, you may ignore or miss other parts
Change Blindness
A specific type of inattentional blindness that occurs when differences in visual field are not perceptual due to inattention/brief interruption
Sensory Adaptation
A gradual decrease over time in the responsiveness of the sensory system to a constant stimulus
Binocular Depth Cues
Two types: Retinal disparity and convergence
Retinal Disparity
Determining depth based of differences between what each eye sees
Convergence
Determines depth based on how much both eyes rotate inward (happens in order to focus better on objects
Monocular Depth Cues
Uses one eye to give illusion of depth on 2D surfaces (5 main cues: relative clarity, relative size, texture gradient, linear perspective, interposition)
Relative Clarity
Monocular, determines distance based on an object's sharpness or haziness. Hazy or less detailed objects are perceived as being farther away, while sharp, clear objects are seen as closer because light from distant objects must pass through more atmosphere
Relative Size
Monocular, closer objects will appear bigger than farther objects
Texture Gradient
Monocular, objects that are closer show more detail, while objects that are farther away look less detailed and smoother, a principle used by our brain to interpret the environment
Linear Perspective
Monocular, parallel lines seem to converge in the distance
Interposition
Monocular, one object partially blocking the view of another object is perceived as being closer, a powerful visual cue that helps the brain determine the relative distance of objects in a scene
Visual Perception Constancies
Maintain the perception of an object even when images of object in visual field change (four main types: color, brightness, shape, size)
Color Constancy
An object has the same hue or color despite the amount of reflection that may change
Brightness Constancy
An object has the same lightness despite changing the amount of illumination
Shape Constancy
An object has the same dimension despite change in angle/orientation
Size Constancy
An object has the same proportion despite shrinking/getting larger
Gestalt Psychology
Illusion of movement (illusions can offer cues about basic principles of the mind)
Apparent Movement
Ex. of gestalt psychology, can be visually perceived even when objects aren’t actually moving (phi phenomenon- when two or more lights blink on & off quickly / stroboscopic movement- still images, illusion of movement created by a rapid series of slightly varying images like a flipbook / autokinetic effect- stationary point of light appears to move in dark environment due to small eye movement)
Perceptual Adaptation
If perception is altered the brain will work to overcome this shift using previous memories
Cognition
all mental activities associated with thinking, knowing, remembering & communicating (forming concepts, schemas, prototypes
Prototypes
Ex. of cognitive processing, ideal examples of any given concept, they develop with exposure to objects in a category/impacts our thinking since we tend to make judgements based on if it matches our prototype
Assimilation
Taking new information but not changing the schema in the light of it, places new info into existing schema
Accomodation
Taking new information and changing schema to incorporate new info, changing existing schema or creating a new one
Algorithm
Addresses problems by attempting all possible solutions until answer is found
Heuristics
Uses mental shortcuts to make judgements (less accurate and reliable than using an algorithm but more efficient)
Representativeness Heuristic
Decisions made due to prior expectations/stereotypes (make lead to errors in judgment)
Availability Heuristic
First or most vivid example that comes to mind when making a decision
Mental Set
Prior experience that were successful
Framing
Circumstances surrounding a decision
Gambler’s Fallacy
The idea that if something has not happened yet it will soon (H,H,H…H or T?)
Sunk Cost
You keep doing something even if you aren’t benefitting from it
Executive Functions
Cognitive processes that allow individuals to generate, organize, carry out goal-directed behaviors & critical thinking/ the prefrontal cortex generally controls executive functions
Creativity
Way of thinking that includes generating novel ideas, new & original
Alternative Use Test
Used for creativity, people list as many possible uses for an object
Divergent Thinking
Creating many solutions/ideas
Convergent Thinking
Narrows down solutions to a single best solution
Functional Fixedness
Failing to solve a problem because your stuck on an object’s common use for it (hinders creative thinking)