Media Ownership and Ideology

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These flashcards cover key concepts related to media ownership, control, and the ideological implications discussed in the lecture.

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1
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What do unrealistic portrayals in media suggest about society according to the lecture notes?

They suggest that poor people are happy and that it benefits the bourgeoisie by legitimising social positions.

2
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What is the traditional Marxist perspective on media ownership?

The media is owned by the bourgeoisie, who control the content to spread dominant ideology that justifies their power and privilege.

3
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According to Miliband, why do editors and journalists not resist the spreading of bourgeois ideology?

They depend on owners for jobs and therefore will not use their autonomy to resist.

4
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What evidence did Curran find regarding media ownership in the 20th century?

Media owners were open about their propagandist role and later became even more interventionist.

5
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How do politicians perceive the influence of media moguls?

They believe that media moguls have a great deal of control over media content and try to gain favor with them.

6
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What is the hegemonic approach in media studies?

It refers to the idea that the media spreads dominant ideology that reinforces the power and privilege of the bourgeoisie.

7
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Define 'false-class consciousness' as mentioned in the context of media influence.

It is the idea that the media contributes to misrepresenting social realities in a way that obscures class disparities.