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Argumentum ad Hominem
The writer attacks the integrity or character of an opponent rather than the issue/argument at hand
Argumentum ad Populum
A fallacious argument that appeals to the passions and prejudices of a group rather than to its reason. Using emotionally charged words
Argumentum ad Verecundiam
Name-dropping to prove your point
Glittering Generalities
Emotionally appealing words applied to a product or idea, but which present no concrete argument or analysis.
Card Stacking
Seeks to manipulate the perception of an issue by emphasizing one side and repressing another, by using one-sided testimonials, or by making sure critics are not heard
Transfer
Projecting positive or negative qualities of a person, entity, object, or value to another to make the second more acceptable or to discredit it
Deduction
A process of reasoning that starts with a general truth, applies that truth to a specific case (resulting in a second piece of evidence), and from those two pieces of evidence (premises), draws a specific conclusion about the specific case
Induction
A process of reasoning (arguing) that infers a general conclusion based on individual cases, examples, specific bits of evidence, and other specific types of Premises. It puts facts together to get ideas or generalizations.
Name Calling
the use of offensive names especially to win an argument or to induce rejection or condemnation (as of a person or project) without objective consideration of the facts.
Oversimplification
Favorable generalities are used to provide simple answers to complex social, political, economic, or military problems.
Mud Slinging
Used in the intent that bad names will cause hearers to construct a negative opinion about a group or set of beliefs or ideas.
Red Herring
Presenting data or issues that, while compelling, are irrelevant to the argument at hand, and then claiming that it validates the argument.
Wrenching from Context
Quoting a sentence or phrase alone in a context different from which it was intended.
Begging the Question
The proposition to be proved actually assumes that it is already proven
Analogy
a comparison between two things, typically for the purpose of explanation or clarification
implicit thesis
not plainly spelled out
explicit thesis
states author’s position in a single sentence
argumentation
the action or process of reasoning systematically in support of an idea, action, or theory.
Don’t Legalize Drugs
Morthon M. Kondracke
Drugs
Gore Vidal
That Lean and Hungry Look
Suzanne Britt
A Modest Proposal
Johnathon Swift
How to Write Clearly
Edwin Abbott Abbott
Introduction to Logic
John C. Sherwood
Obstacles to Clear Thinking
Richard D. Altick