Event Management Exam 1 - Multiple Choice

Those who work in MECC are called what: (4 things)

planner, event planner, destination management, event professionals

organized occasion such as a meeting, convention, exhibition, special event, gala dinner, etc.

--often composed of several different yet related functions

event

What are the 6 types of events?

corporate, social, religious, retail, mega, special

event where the primary activity of the participants is to attend EDUCATIONAL SESSIONS, participate in discussions, social functions, or attend other organized events.

Ex. Academy of Management

Meeting

Which type of event has NO exhibit component?

meeting

event at which products, services or promotional materials are displayed in exhibits

exhibition

What type of event is this:

--exhibition that is open to the public, usually requiring an entrance fee

--where suppliers meet buyers

--focus primarily on B2B relationships

Ex. Senior Expo @ Belton Expo Center (nurse practitioners, doctors there giving information)

expositions

What type of event is this:

--gathering of delegates, representatives, and members of a membership or industry organization convened for a common purpose

--Include educational sessions, committee meetings, social functions, and meetings to CONDUCT THE GOVERNANCE business of the organization.

--typically recurring events with specific, established timing.

convention

What are the 5 current trends in MEEC?

growing globalization, growing concerns of safety, multiple generations are now attending meetings, corporate social responsibility, creation of meetings and business events competency standards

largest meeting and event industry association

meeting professionals International (MPI)

What are the 14 parts of the event plan?

executive summary, description of event, theme for the event, description of any supporting events, description of specific locations to be utilized, physical design of venues, staff roles, provisions for public health and safety, availability and type of concessions, plan for securing participants, plan for securing sponsors, description of advertising campaign, volunteer coordination plan, budget

Example of retreat and recognition events

corporate

Example of barbecue and popcorn events

social

Example of baptism and a wedding events

religious

Example of store openings events

retail

Example of NCAA tournaments and the Olympics events

mega

Example of banquets to raise money events

special

What is the most costly event management error?

no audience

What are the 4 C's of Consumer Marketing?

consumer, cost, communication, convenience

What are the 6 demographics of stakeholders?

age, marital status, gender, income, education level, cultural or racial heritage

What are the 5 psychographics of stakeholders?

values, interests, lifestyle, persuasions, desirers

estimated number of potential customers who will see a specific type of promotional or advertising campaign.

reach

What are 2 ways to reach your target audience?

survey sample of target audience and perform competitive research

What are the 4 types of direct marketing for events?

direct mail, email, telephone, advertising

What are 5 types of indirect marketing for events?

word-of-mouth, social media, viral, guerrilla, publicity

entities responsible for promoting local tourism activities

destination marketing organizations

What are 3 types of Destination Marketing Organizations?

convention, visitor bureau, tourism offices

Who often serves as an intermediary between sponsoring organization and hospitality businesses?

--provide important destination information

--assist in securing lodging, venue, and activities

destination marketing organizations

What are these 3 considerations for?

-match place with goals and objectives of meeting

-complete needs analysis

-research and know physical characteristics/attributes and physical requirements

venue

What are the number of sleeping rooms for a small hotel?

1-150

What are the number of sleeping rooms for a medium hotel?

151-400

What are the number of sleeping rooms for a large hotel?

401-1500

What are the number of sleeping rooms for a mega hotel?

1501 and over

Characteristics of what:

-large and provides many services

-high-end architecture with more than 3000 rooms

-high level of service!!

full service hotel

Characteristics of what:

-considerably smaller and offers basic service

-NO meeting/banquet facilities

limited service hotel

What are the 8 types of hotel space?

board, ballroom, break-out, exhibit, outdoor, pre-function, revenue, meetings

What type of place:

-host meetings and exhibits have NO sleeping rooms

-offer banquet and concession food & beverage service

-have LARGE, flexible space; host trade shows; meetings and banquets

-usually owned by city, county, or local government

-management must consider long and short term marketing

convention centers

What type of venue is this:

-designed to enhance CLASSROOM STYLE learning

-specialize in small to mid-size meetings

-designed for comfort

-offers COMPLETE MEETING PACKAGE

-guidelines by IACC

conference centers

-Tend to be very rural

-Are similar to conference centers

-may be owned by religious or not-for-profit groups, or families

-may specialize in extracurricular activities

retreat facilities

What are the 3 common issues with venues?

obstacles, power, access

What type of function room set-up is this:

-useful for attendees to interact during event

-various arrangement of rows

auditorium or theatre style

What type of function room set-up is this:

-attendees can take notes or tests

-various styles with table

classroom style

What type of function room set-up is this:

-foster conversations/good for food service

-crescent rounds - don't have seats all around

rounds

What are the 3 future trends for venues?

investments in audiovisual technology, size and composition of convention centers, adding space that can double as business or entertainment

-Business to business event

-exhibitor usually a manufacturer or distributor of products by sponsor

-Ex. International Builders Show

Private or Trade Shows

-Open to the public and offers products for sale

-rational introduction of new products

-Ex. Garden & Home Show, Boat & Travel Show

Consumer or Trade Shows

-Open to both industry bytes and the public

-hours may vary for each group

-Ex. consumer electronics show and automobile industry shows

consolidation or combined/mixed show

Who is this key player:

-educational and entertainment program

-exhibitor demonstrations and training programs

-special sections for new exhibitors or technologies

-celebrity or industry-leader speaker

-continuing education units / industry certification programs

-spouse, guest, and children programs

Exhibition Organizer

Who is this key player?

-AKA Convention Service Manager / Event Manager

-Assist in arranging logistical details

-telecommunications

-dining arrangements

-setup and tear down times

-transportation

facility manager

Who is this key player:

-floor plan development and design

-aisle carpet and signage

-custom and modular booths

-freight, handling, and shipping

-storing and warehousing materials

-Installation, maintenance, and dismantling

-lighting, electronics, sound

General Services Contractor

What are the 4 opportunities companies can get by exhibitions?

meet with potential customers, learn customer needs, meet with trade media, learn industry trends

What exhibit design is this:

-10' x 10' (100 sq. ft) inline

standard booth

What exhibit sign is this:

-four or more standard booths back-to-back with an aisle on THREE sides

peninsula

What exhibit sign is this:

-four more standard booths back-to-back with an aisle on FOUR sides

island

small group session, panel, etc. offered concurrently within the event, formed to focus on specific subjects

break-out session

meeting of several person for intensive discussion; an informal and public session of free discussion organized to take place between formal sessions

workshop

participatory meeting designed for discussion, fact-finding, problem solving, and consultation

conference

exhibition of products and/or services held for members of a common or related industry.

trade show

regular coming together of large groups of individuals, generally to discuss a particular subject

congress

general or formal meeting of an organization attended by representatives of its membership for the purpose of deciding legislative direction, policy matters, and so on.

assembly

event at which products, services, or promotional materials are displayed to attendees visiting exhibits on a show floor

exhibition

gathering of delegates, representatives, and members of a membership or industry organization covered for a common purpose

convention

lecture and dialogue allowing participants to share experiences in a particular field under the guidance of an expert discussion leader.

seminar

often held to upgrade the performance of the sales staff, distributors and retailers, and to introduce new products and services

sales training and product launches

held to bring managers and key employees up-to-date on improved methods of job performance

training meeting

awarded to top performers based on certain criteria

incentive trip

voting shareholders are invited to attend an annual meeting

stockholder's meeting

mainly trade shows where exhibitors display their products to a local public

public show

governing body of a corporation typically meets several times a year, usually in the city where the corporation is located

board meeting

held to bring managers and others up to date on issues relevant to their role within the company and to enhance the knowledge of their service providers

professional and technical training

held for numerous reasons such as a need to bring decision makers and important personnel together to develop plans, review performances, or improve processes

management meeting

conventional wisdom is that these are huge, and are likely to devote the majority of their space to exhibit halls

convention centers

quality of the planning for this venue has a greater impact on the success of the meeting than it does with any other type of venue

cruise ships

impact of seasonality is very strong at these venues

college and universities

this is the second most common place for a meeting

hotels

examples of this type of venue include airplane hangars, remote islands, nature preserves, open meadows, and museums

unusual venues

for the most part, these venues are small, well-appointed facilities specifically designed to enhance classroom style learning

conference centers

these venues are more likely to be owned by a family or closely held corporation than other venues

retreat facilities

examples of these venues include theaters, amphitheaters, arenas, and stadiums

specific use facilities

includes special effects, reports and so on; oversees the planning and subsequent installation of the output of the production department

event technology

typically broken up into national and local, some companies also have a separate exhibitor department dealing with this

sales

accounts receivable, accounts payable, and payroll

accounting and finance

woodworking, props, backdrops, signs, electrical, lighting, metal work, etc.

production

handles planning, scheduling, shipping, labor relations, site inspection and preparation

logistics

exhibitor kits, on-site coordination, registration

event services

includes transportation of materials, booths, exhibits, along with their temporary storage

material handling and warehousing

this may include costs for keynote speakers

talent costs

whether a city is unionized is a factor in these costs

labor costs

this includes the costs of attracting attendees

marketing costs

this includes the costs associated with staging an event

production costs

depending on the type of event, there may be daily charge as a part of these costs.

rental costs

this cost may be higher or lower depending on if you need more than just a guard stationed at the entrance

security costs

How are General Service Contractors hired?

Request for Proposals

provide information about the event, overview of responsibilities, and request for bids

Request for Proposals