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Individualism
the belief that individuals should be responsible for themselves and for the decisions they make
Political Culture
the dominant set of beliefs, customs, traditions, and values that define the relationship between citizens and government
Laissez-faire
an economic system in which govt intrudes as little as possible in the economic transactions among citizens and businesses
Rule of Law
the principle that no one, including public officials, is above the law
Political Socialization
the process by which people learn about their government and acquire the beliefs, attitudes, values, and behaviors associated with good citizenship
Political Ideology
an individual’s coherent set of beliefs about government and politics
Generational Effect
derive from common experiences shared by a portion of the population that came of age at the same time
Life-Cycle Effect
describe the changes in one person's life as they age, marry, have children, buy a home, or retire (the youngest Americans tend to be more liberal but less politically active than older Americans)
Globalization
the increasing interconnectedness of people, businesses, and countries throughout the world
Outsourcing
when a company moves its business to a place where labor costs are cheaper or production is more efficient because workers work longer hours
Libertarian
an ideology that opposes government intervention, including personal liberties, or regulations
Populist
an ideological group that favors farmers and workers, more Protestant, live in the South or Midwest
Progressive
an ideological groups that is far left leaning reformers today [although their roots are in the Republican Party from 1900 to 1920] who believe the government should regulate business and protect the rights of Americans, especially minority groups
Conservative
an ideology favoring more control of social behavior, fewer regulations on businesses, and less government interferences in the economy
Liberal
an ideology favoring less government control over social behavior and greater regulation of businesses and of the economy
Benchmark Poll
initial poll on a candidate and issues on which campaign strategy is based and against which later polls are compared
Tracking Poll
a type of poll repeated periodically with the same group of people to check and measure changes of opinion or knowledge
Exit Polls
a poll of people leaving a polling place, asking how they voted
Random Sample
pollsters attempt to obtain data where everyone must have an equal chance of selection to get an accurate sample
Focus Group
groups are a qualitative research method involving a small group of people discussing a specific topic or concept in a moderated, interactive setting to gather insights and opinions
Horse-race Journalism
news coverage in which elections are reported as if the most important aspect is which candidate is in the lead
Opinion Polls
an assessment of the viewpoints obtained by questioning a representative sample
Bandwagon Effect
a shift of support to a candidate or position holding the lead in public opinion polls and therefore believe to be endorse by many people