AP Language and Composition Terminology

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15 Terms

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Rhetoric
the art of using language effectively and persuasively
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Speaker/Writer
The person addressing the audience (verbally or written) and attempting to convey a message.
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Purpose
the goal the speaker wants to achieve
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Audience
the listener, viewer, or reader of a text; specifically targeted to
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Message
the deeper meaning of a text
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context
The circumstances, atmosphere, attitudes, and events surrounding a text.
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Exigence
an issue, problem, or situation that causes or prompts someone to write or speak; the catalyst or impetus of a text
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Diction
A writer's or speaker's choice of words
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Repetition
Repeated use of sounds, words, or ideas for effect and emphasis
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Anaphora
the repetition of a word or phrase at the beginning of successive clauses
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Rhetorical devices
techniques writers use to enhance their arguments and communicate more effectively
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Call to Action
Words that urge the reader, listener, or viewer to take immediate action, such as "Call Now," or "Donate to the Cause"
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Ethos
the credibility of the speaker or writer
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Pathos
Appeal to emotion
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Logos
Appeal to logic or reason