Flashcards Sports 7 Core Standards of Marketing

Channel Management

Determining the best way to get a company's products or services to customers.

Pricing

Process of establishing and communicating to customers the value or cost of goods and services

Marketing Information Management

Gathering and using information about customers to improve business decisions.

Product/Service Management

Designing and acquiring products or services for the purpose of meeting customer needs and wants.

Promotion

Using Advertisements and other forms of communication to distribute information about products and services to achieve a desired outcome.

Selling

Any direct and personal communication with customers to assess and satisfy their needs.

Market Planning

Analyzing markets that a company wants to serve and determining how to compete in those markets.

Financing

Company to budget for its own marketing activities and to provide customers with assistance in paying for the company's products or services.