1979 general election

who was the 1979 election between?

Margaret Thatcher and James Callaghan

what led to the 1979 election?

Callaghan was forced to call a general election following the loss of a vote of no-confidence

what prior event to the 1979 election had seen widespread strikes by public sector unions?

the winter of discomfort following labour's 5% pay cap

what was the role of the media in the 1979 election?

they gave extensive support to the conservatives

how did the conservatives campaign in the 1979 election?

through US-style political marketing and stating that "labour isn't working"

how did labour campaign in the 1979 election?

Callaghan accepted televised debates, stating "the labour way is the better way"

what were the conservative partys policies in the 1979 election?

economic and industrial reform, tax cuts and the right to buy

what were the labour party's policies in the 1979 election?

new framework and industrial relations, abolishing NHS charges, and rural support and council housing

what was the result of the 1979 election?

conservatives won with 339 seats

which party was strongly favoured older voters?

the conservatives

what percentage of women voted for the tories?

47% compared to 35% for labour

what was voting behaviour shown to shift from in the 1979 election?

from long term party loyalties to issue-based voting