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preparedness
a biological predisposition to learn associations, such as between taste and nausea, that have survival value
taste aversion
a learned avoidance of a particular food after a negative experience
Watson & Rayner’s “Little Albert” experiment
demonstrated how fears could be conditioned in humans by pairing a white rat with a loud noise to create a fear response in an infant
Garcia & Koelling’s taste aversion study
showed that animals are biologically predisposed to associate certain stimuli (e.g., taste with sickness) more readily than others
Pavlov’s principles influence on human health & well-being
drug cravings, food cravings, and immune responses
Mary Cover Jones’ counterconditioning work
used conditioning techniques to help reduce fears in children, laying the foundation for modern exposure therapy
counterconditioning
a technique that replaces an unwanted response to stimulus with a more positive one by associating it with something pleasant
exposure therapy
a treatment that reduces fear and anxiety by gradually exposing a person to their feared stimulus in a controlled and safe environment