minority influence

3 ways in which minority influence can be strengthened

1. consistency in belief.

2. commited to their attitude

3. flexiibility. ability to comprimise even when circumstances arent ideal

3 steps involved in converting the influence of the majority into the minority

1. conflict

2. understanding

3. validity

Moscovici aims and study

to see if the minority could influence the majoirty (they could if they were consistent with their beliefs, others agreed 8.2% of the time and 1.25% when they were inconsistent)

given an unambiguous task where the blue slides were clearly blue but confederate thats the minority said it was green.

192 female participants

Moscovici limitations

low population validity as just female participants, doesnt generalise

was a lab experiment so it may lack ecological validity

unethical as they were told the stuyd was about perception and it included confederates. deception, couldnt give informed consent and may lead to stress.

howver, deception was small and little social pressure.

nemeth found that people are more likely to agree with a … minority

flexible

What is meant by social cryptoamnesia?

societal beliefs, attitudes, or ideas originating from a minority group become widely accepted, but the original source and the struggle involved are forgotten by the majority, leading to a collective unawareness of the change's origins