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framework for health promotion
used as a guide to plan health promotion efforts
provides outline of how to structure or plan for health promotion strategy in order to have the maximum chance of success
focus
select who effort will be targeted towards
sets focus for evaluation
what is the issue we are focusing on and why?
what is the population we are focusing on?
e.g individually focused intervention will be measured by testing health outocomes at individual level (e.g blood pressure)
strategies
how change is made and what strategies are used to encourage this change
types of strategies
educational
what can be done to educate/teach people how to improve their health concerning focus area
motivational
why should people want to change? how to convince them to change?
operational
what do we need to adjust in health businesses in order to change outcomes
economic
what monetary changes need to be made
regulatory
what laws can be changed (either removed, adjusted or included) to encourage this change
technological
what technological changes or additions can be made
impact
type of strategies used will influence impact of intervention
changes in behaviour = behavioural changes
changes in sociala nd physical environment in which people live (environmental adaptations)
interaction between two as environmental causes behaviour and behaviour can shape environment
outcomes
better health and quality of life
reduction in poor health behaviours and choices or increase in better health promoting behaviours and choices
changes in thinking about personal group or population health and expectations
environmental supports for health promotion
government regulations
environmental legislation
physical supports
social
economic
educational
government regulations
regulatory, economic
controls that ensure communities maintain certain health practices (control on level of chlorine in swimming pools)
environmental legislation
operational, regulatory
laws guard our health and wellbeing
physical supports
operational, economic
provision of hospitals, nursing homes, surgeries
social supports
educational, motivational, economic
health personnel that are trained to assist in healthcare
economic supports
economic
governments allocating sufficient money to support health and welfare programs
educational supports
educational, motivational, technological
traditional and health education in schools + info education and advice provided in other settings
interrelationship between beliefs, attitudes and values
when person has several beliefs that relate to an object or situation and cause them to become prone to action, they become attitudes
beliefs are translated into attitudes through values
values instilled in us from a young age
education helps young people develop healthy values and clarify what they value
if belief is proven incorrect/changed, flow on effect is that associated value may change
health promotion aims to change a belief and therefore change attitudes and behaviours
is prevention better than cure?
less cost in terms of treatment, medication, diagnostics and medical services
less emotional trauma/suffering for those who have to go through treatment or support someone who is going through treatment
reduces amnt of chronic disease
can target wider audience rather than one small “sick” group
what is the aim and role of health promotion
role: reduce burden of disease
aim: to prevent illness, injury, disease by helping communities and individuals become empowered
health promotion definition
the process of enabling people to increase control over and to improve their health
Health Belief Model
a framework used in health promotion to motivate individuals to participate in prevention and intervention programs
aims to explain and predict health behaviours by focusing on a person’s attitudes and beliefs
Why?
in 50s as a reaction to a failed, free tubercolosis screening program
focus of HBM
to assess health behaviour of an individual by looking at their perceptions and attitudes towards disease and negative health outcomes of certain factors
what does the HBM assume?
assumes that behaviour change occurs in the existence of three ideas at the same time
an individual recognises that there is enough reason to make a health concern relevant (perceived severity and susceptibility)
the person understands he or she may be vulnerable to a disease or negative health outcome (perceived threat)
the individual must realise that behaviour change is beneficial and benefits of that change will outweigh the costs
(percieved benefits and barriers)
percieved threat
comes about from assessing a person’s susceptibility to a disease and how severe that disease is
how an individual thinks about a disease.
formed and includes two main processes
susceptibility
severity
threatened = more likely to be motivated to act in a way to prevent it from happening
susceptibility
the risk a person has to a particular disease or health outcome and perception that a health problem is personally relevant and that their health is in jeopardy
greater perceived risk = greater likeliness to adopt a positive bheaviour
examines the individuals opinions about how likely the behaviours they partake in are going to lead to a negative health outcome
e.g if a smoker does not feel that they are at risk of developing any of these diseases, they have no reason to undergo a behaviour change
one of the goals of the HBM is to change perceptions of susceptibility to move towards behaviour change
severity
a persons perception of how serious an illness/disease is
in the case of the smoker, they may not realise how difficult and strenous lung cancer may be
aims to increase awareness of how serious the outcomes of the behaviours can be in order to increase quality of life
will not take action unless they perceive that seriousness is significant enough to have an impact on their health and wellbeing
perceived benefits
a persons perception of the benefits of adopting health behaviours
goal is greater quality of life both mentally and physically, and must be convinced the intervention is safe and will work
benefits must outweigh the costs (pros > cons)
e.g ease of taking medication, dont even get sick, peace of mind
perceived barriers
reasons why an individual feel s that they are unable to participate in such interventions
must believe the benefits outweight consequences
fear of pain, time, cost,
outcome expectatiosn
the perception of the individual that the suggested intervention will actually work
determined by weighing up percieved benefits and barriers
if a person believes that the benefits of being vaccinated against COVID will protect them long term, and the benefits outweigh the barriers to being vaccinated (like potential shortterm side effects), and they believe the vaccination will work, they are more likely to get vaccinated.
cues to action
Refers to events, people or things that enable/encourage behaviour change
going to a health fair, seeing a condom poster on a train, seeing a COVID vaccination ad on TV. or having a relative have a heart attack because of high blood pressure caused by obesity.
self efficacy
an indivudals belief that they can carry out and action
Outcome Expectations and Perceived Threat can impact on one’s self-efficacy to participate in an intervention.
indvbelieves they are likely to get sick, and if they do get sick it will be verybad, and they believe intervention will work, then they have increased self efficacy that they can go through with doing so
screening
involves testing and monitoring of a non-symptomatic population for signs of disease prior to knowing they are even sick
conditions to be met for screening to be effective
must be able to recognise early warning signs and to seek treatment or a test that detects very early signs and symptoms
msut be test that confirms specfici disease, virus or bactaries and substandiates the warning signs
must be reliable treatment that is successful in treating disease early ansd stopping progression
screenings in australia
breastcancer = self examination/ mammograms for women once breasts have develpooed evert 2 years from 40 years
colon cancer = facael occult blood test - 2 years from age 50 where a test is sent in the mail
immunisations
body uses white blood cells to defend bdy from harmful intruders like viruses and bacteria, known as antigens
WBC makes antibodies specific to each intruder
destroy them or help WBC destroy them
vaccines help body produce these antibodies to attack against bacterial intruders and viruses
vaccine contains dead or weakend version of the antigen, so person doesn’t get sick
body reacts to it by making antibodies
once body has fought germ once, it leaveas memory cells to stay on the lookout for it again
notify WBC if they detect germ
quickly make antibodies and fight disease much quicker than the first time and patient might not even know they had it
how do memory cells work
after you have been vaccinated, B lymphocytes (CELLS RESPONSIBLE FOR PROTECTION AGAINST DISEASE) act as if real infections organism was invading you rbody
multiply to form army of identical cells which can respond to antigens in vaccine
cloned cells evolves into plasma cells or memory B cells
PLASMA CELLS
produce antibodies which specifically attach to and inactivate the organism you are being vaccinated against
this response generated by B lymphocytes is the primary response
several days the build maximum intensity
antibody concentration peaks at 14 days
body ocntinues making antibodies and memory B cells for a couple of weeks after vaccination
antibodies gradually disappear, but B cells remain dormant in body for many years
MEMORY B CELLS
keep memory of organism that you were vaccinated against
if exposed to organism again, dormant memory cells with recog it straight away
rapidly start multiplying and developing into plasma cells
bc they have already been trained to produce antibodies against organism, they can produce large number of antibodies against the organismvery quickly
secondary response: antibodies attach to invading orgs and prevents them from attacking healthy cells. antibodies produced very quickly, so they can fight the disease before you even get sick. faster and more effective because all the preparations for the attack were made when you were vaccinated
health education
health promotion includes any activities that help individuals and communities increase control over determinants of health
health edu can be used to promote health as it helps people gain control over lives such as decision making skills na dresiliency
includes sport, physical activity and recreation. individuals ultimately make decisions that affect their own health, health education assists them in making health choices and leading healthier lives
life. be in it
slip slop slap
grim reader
main aim is to improve health literacy
health edu in schools in curriculum allows young people to
learn to access, eval and synthesies info, make decisions and seek help for own and others health, wellbieng and safety
develop self management and personal skills to build and maintain personal identity and relationships
analyse how person, social, cultural, economic, technological and environmental factos shape understanding of and opportunities for health and physical activity
primary prevention
aimed at the population as a whole
tries to prevent disease before it occurs
most cost effective as it avoids diagnosis, detection, treatment and recovery
immunisation
health education
pasteurisation of milk
washing hands,
drinking clean water
goal is to completely avoid suffering, cost and burden of disease by intervening before onsent of any illness occurs
secondary prevention
also referred to as early detection
aims to locate symptoms early enough to be treated easily
goal is to identify and treat infected people and catch disease as early as possible before advancements of symptoms
screening tests
goal is to, by diagnosing diseases quicky (espesh in cases like cancers and heart disease), progression of disease can be stopped to minimise effects
tertiary prevention
when primary prevention and secondary prevention have failed
means to fight the disease
includes treatment, surgery, medication, recovery techniques
goal is to minimise negative impacts of illness, restore function and prevent complications
includes follow and up and monitoring of all prescribed medications to. make sure patient is taking them
therapy to retore function
medical procedures
health literacy
the ability of individuals to access and understand helaht information to make informed, wise decisions
requires being able to read and processs packaging on health products, hospital forms or instructions of prescriptions
critical literacy + benefits
Ability to synthesize health information and technology with discernment and judgement. •
Based on awareness of relationships between language and power.
• Important to understand how knowledge can influence beliefs and attitudes, which can in turn influence behaviour.
• People need to be careful not to be manipulated by the media and technology to behave in ways that may be harmful or damaging to health without their knowledge.
functional health literacy
characteristed by individuals with enough health literacy to choose products and services for personal use, read and follow instructions on labels and have some knowledge of risks
focuses on reading, comprehension and understanding instructions
Individual benefits: improved knowledge of risks and services, compliance with prescribed actions. •
Social benefits: ↑ participation in population health programs (screening immunisations).
interactive health literacy
moves on from basic skills required to choose products or read instructions and describes individuals who seek to improve their personal skills and strats to act on health advice
develop independence ad take active interest in health
improves peoples personal and social skills
Individual benefits: improved capacity to act independently on knowledge, improved motivation and self-confidence •
Social benefits: ↑ capacity to influence social norms, interact with social groups
critical health literacy
people who have the cognition and skills (communication and investigation) to initiate social and political action for health outcomes.
Individuals understand social, environmental and economic determinants of health and seek to improve community health.
Individual benefits: improved individual resilience to social and economic adversity
• Social benefits: ↑ capacity to act on social and economic determinants of health, improved community empowermen
skills for health literacy
accessing, reading, comprehension and health information
accessing
Being able to obtain/retrieve/locate the information needed. •
Includes considering the validity, reliability and credibility.
having or owning rights to reading information (e.g peer reviewed articles need to be paid for to be read, which can be a barrier to some consumers)/ library membership requirements, which limits accessibility
• Not knowing how to properly use tools and search engines. • Important to know what words and language to type in while searching
reading
once access it obtained, they must be able to read it
not all info is available in all languages, may are published in english, which, for many, is not a first language
use of medical jargon can make it difficult for it to be read by many healthconsumers
research studies have found a discrepancy between reading level of educational materials and reading ability of patients
comprehending
grasping content to understand it and apply it to yourself/situation at hand
being able to put into practice health adicce and understand how it should be applied in a unique situation
can;t comprehend medical jargon, speaking too quickly, sophisticated language which reduces understainding
may not understand when to return to follow up or how to take medication
meaning of info could be lost or misunderstood as medical jargon is not recognised
self care
looking after oneself or personal health maintanece
includes activities that treat or prevent a disease
include eating well, physical activity, sellf creening, rehabilitation, sleep, postiive thinking, relaxtation activity
disease management
an approach to healthcare that teaches patients how to manage a chronic disease
patients learn to take responsibility for understanding how to take care of themselves to avoid potential problems
consists of group of iinterventions designed to prevent or manage one or more chronic conditions in systemic, multidisciplinary approach
goal: promote self management by patients and to help individual work together with health professionals to address their illness
patients encouraged to learn disease management principles to become more empowered tomanage the disease themselves
principles of disease management
care planning
self monitoring
self administered treatment
allied health professionals
emergency ocntact
review
care planning
patients work with health professionals to prepare detailed disease management plans
types of care neeed
guidelines for monitoring, check ups and meds
communication>>
self monitoring
patients are taught symptoms of condition adn hwo to monitor themselves for signs and symptoms
e.g diabetic is taught how to take blood samples for insulin levels
reduces need for doctors visits everyday so long as they can manage the monitoring themselves
self adminstered treatment
once self monitoring acheived, can admin their own treatment and meds
reduces need for hospital admissions and attendance of nurse
e.g arthiritis sufferr can monotor pain and mobility and adminsiter anti-inflammatory meds to themselves
empowers them to manage pain levesls and as much as possible carry out normal life routine
allied health profesisonals
maintains appointments with allied health services like dieticians, physiotherapists and psychologists to support them in magaing their disease
emergency contact
disease management encourages quick access to emergency by helping providing patients with contact details to GP, specialist and pharmacist
allows independent management of disease while also being able to get emergent help when needed
review
regular appointments with health professionals when needed, adjust treatment plans and refer for specialised monitoring like x rays and blood tests
factors taht infleunce the use of health products and services
media
transport
cost
consumer confidence
media
current affairs + product placement
can be swayed to choose one brand over the other due to advertising or use by fave celebrity
product manufactureres will use media to persuade consumers to use product and increase confidence
transport
availability of public trans, parking, accessibility can influence uptake of health services
consumers who’ve got to travel to service provider would likely choose somewhere more local and accessible
health facilities with easy transport mechnaism like close proxmity to train station will likely attract customers
use of + accesss to abumalance and paramedics (emergenc services) will be influecned by health insurance/emergency covereage they may have.
(can be excluded from services as they cant afford insurance coverage.
ambulances can also influence health facilities they use, and emergency services determine where patient is take
cost
expense of product influences selection of particular brand
but porducts htey feel are quality for money and safe, regardless of price
selection of health services is not dependent on price if individual has private health insurance
low income earners may not have choice but to buy cheaper health products and services
consumer confidence
trusted brands develop emotional connects between customer and brand (e.g panadol promotes feelings of value, market leadership, ease and quality, which influences people to buy it over cheaper alts)
e.g medical procedures on tv allow consumers to undergo procedure themselves by demystifying the procedure and making them feel better educated. also increases confidence in equiptment being used
product placement
embedded marketing makes consumers feel and care about something leading them to be more likely to act upon these feelings and want to be involved in such products
revenue crerated by this form of advertising can keep subscription prices low for streaming servieces
health inquiry steps
planning
locating and selecting
interpreting
presenting
purpose of a health inquiry
The purpose is to explore a health issue, gather data and information, with the aim of developing conclusions and making recommendations to improve health.
planning
identification of a health issue + a description of it
development of focus questions to research it
identify context, health concern + related issues
develop health issue statement
uses basis of statement for focus quesitons
writing a health issue statement
To write your problem statement, briefly answer these questions with the support of recent/ reliable statistics: • What is occurring? • What is affected and to what degree? • What could happen if the problem is not addressed?
writing focus questions
OPEN ENDED questions designed to make the researcher think and that allow for information to be obtained. • Be specific and clear and include a TOPIC, the WHO and the WHAT you are inquiring about. • CANNOT be answered with a YES or NO. • Should encourage HIGHER ORDER THINKING (analysis, evaluation, and synthesis). • Each question asks only ONE thing. • Cannot be asking something you already know the answer to.
locating and selecting
use of a range of information to explore a health issue
identification and use of a range of reliable information sources
idnetifcationa nd application of criteria for selecting info sources
information source criteria
Recency – is the information current?
❑ Reputation of publication – is the source well known and reputable? ❑ Kind of publication – is it a scientific report, eye-witness account, doctor’s researched opinion etc.
❑ Author of publication – expert in their field or opinionated online blogger?
❑ Location of publication – is it Australian or from overseas? Which audience is the information intended?
❑ Bias – is the article one-sided or does it consider all angles? ❑ Chance for personal gain – does the author stand to benefit from their position on the topic?
❑ Confirmation – can anyone else back up the claims in the article
? ❑ Means of obtaining the information – how did the author find out their information?
❑ Who is the author or sponsor of the page?
❑ The individual or organisation along with their qualifications should be identified on the webpage so if this isn’t on here don’t use the site.
❑ Are there obvious reasons for bias? ❑ Is contact information provided?
❑ Who holds the copyright for the page/information? When is that from?
❑ What is the purpose of the page? Why is it being posted
? ❑ E.g., As a public service, for information, as a news source, for academics etc.
❑ How well organised is the page?
❑ Less well organised pages will generally be less trustworthy.
interpreting
interpret the information, identify patterns and trends and draw conclusions. • It must be in your own words, and you should credit other authors where you use their ideas or their words. • When interpreting: 1. Organise information and findings presented in articles etc. 2. Dot point major relationships/trends in data. 3. Summarise conclusions. 4. Make recommendations (for how health can be improved).
summary + recommendations
Identify and underline key words and main ideas.
• Condense/ group similar ideas under your own headings. •
Re-phrase: think of words or phrases which mean roughly the same as the original text – USE SYNONYMS → write in your OWN words.
• If key words are specialised vocabulary for the subject, they do not need to be changed
recommendations
Make recommendations on how to improve health for the target group. • Recommendations must be:
• REALISTIC! If they couldn’t be done in the real world → not considered a recommendation.
• Examples of recommendations made in health: • Primary or secondary education (relative to age group).
• Laws = rules a community / country recognises as regulating actions which can be enforced by penalties.
• Regulation = guidelines that dictate how the laws are maintained (e.g., fines).
• Policies = course or action adopted or proposed by an organisation or individual (e.g., no hat no play in primary schools) .
presenting
There are a variety of ways information can be presented in health inquiries.
• It is important to communicate your findings in a style that is suitable to your target audience.
• For example: You must present information on the importance of preventing skin cancer to two different groups of people – immigrants who speak very little English and the average American who is moving to Australia.
• How would presentation to these two groups of people differ?
• Immigrants – pictures/diagrams, less words, simple language, possibly a poster or pamphlet.
• Americans – mixture of words and images, could be in a presentation or a brochure.
epidemiology
study of the distribution and determinants of health related conditions in specified populations and the pplication of the study to control health problems
used to predict life expectancies + disease outbreaks
advice and inform health promotion
concerned with study of health related events in a population such as influenza
what do epidemiologists do?
count cases of disease and injury
define affected population
compute rates of disease/injury in that population
mortality
death. can refere to number of people who have died in a population (mortality rate) or large number of people who have died due to a particular cause
infant mortality
death of babies and children
can be measured in children under 1 year of age or under 5
number of babies who die or the proportion of live births who dont survive in a population
does not include still births
llife expectancy
how long on average a peron is expected to live, specific to population of origin or ethnic group
number of yeasr a population group is expected to live is based ona. statistical average of recent mortality rates
incidence of disease
number of new cases of a disease or condition ina. specifci place and time period.
gives indication of risk of contracting a disease for an individual
gives an indication of voerall size of health problem, how widespread it is, how many people affected
prevalence of disease
overall number of cases of a specific disease given in a population at a certain time
gives and indication of the overall size of the health problem, how widespread it is, and how many are affected
burden of disease
health loss to society due to disease or injury that remains after treatment, rehab or prevention efforts.
one measure of burden of disease is disability adjusted life years (DALY) determined by subtracting from the life expectncy the number of years lost due to premature death, and subtracting the years of healthy life lost due to disability and illness from disease