Thẻ ghi nhớ: ADVERTISING | Quizlet

the novelty of their products (noun)

tính mới lạ của sản phẩm của họ -> Ex: The novelty of their products attracts trend-conscious consumers.

advertising campaigns (noun)

các chiến dịch quảng cáo -> Ex: Successful advertising campaigns help build brand recognition.

rising customer expectations (noun)

kỳ vọng ngày càng tăng của khách hàng -> Ex: Rising customer expectations are driving companies to improve service quality.

A is the main driver of this trend (phrase)

A là yếu tố chính thúc đẩy xu hướng này -> Ex: Social media is the main driver of this trend among Gen Z shoppers.

consumer demand (noun)

nhu cầu của người tiêu dùng -> Ex: New designs are created regularly to meet changing consumer demand.

encourage somebody to innovate (verb)

khuyến khích ai đó đổi mới -> Ex: Competitive pressure encourages brands to innovate continuously.

instantly boost demand (verb)

tăng nhu cầu ngay lập tức -> Ex: A celebrity endorsement can instantly boost demand for a product.

underline the 'newness' of goods (verb)

nhấn mạnh tính mới mẻ của sản phẩm -> Ex: Limited-edition packaging underlines the 'newness' of goods.

shopper (noun)

người mua hàng -> Ex: The store was full of eager shoppers during the launch.

desire items (verb)

mong muốn những món hàng -> Ex: Many shoppers desire items that feel familiar yet possess distinctive features.

prompt companies to innovate (verb)

thúc đẩy các công ty đổi mới -> Ex: Consumer trends prompt companies to innovate faster than ever.

fresh character design (noun)

thiết kế nhân vật mới -> Ex: The brand's fresh character design attracted younger audiences.

sth present sth as sth (phrase)

cái gì thể hiện/giới thiệu cái gì như là cái gì -> Ex: The brand's fresh character design and packaging presented Labubu as a new generation of lucky boxes.

mystery box = lucky box = blind box (noun)

hộp bí ẩn (không biết món hàng bên trong cho tới khi mở ra) -> Ex: Mystery boxes = lucky boxes = blind boxes have become popular among collectors.

firm (noun)

công ty -> Ex: The firm plans to expand into international markets.

standout = state-of-the-art (adj)

nổi bật = hiện đại nhất -> Ex: Their standout = state-of-the-art product quickly gained media attention.

maximise revenue (verb)

tối đa hóa doanh thu -> Ex: The strategy aims to maximise revenue through bundled product offers.

online platforms = E-commerce sites (noun)

các nền tảng trực tuyến = trang thương mại điện tử -> Ex: Online platforms = E-commerce sites help small brands reach wider audiences.

the top of search results (noun)

vị trí đầu trong kết quả tìm kiếm -> Ex: SEO optimization places their products at the top of search results.

gain prime visibility (verb)

đạt được vị trí hiển thị nổi bật -> Ex: Sponsored content helps brands gain prime visibility.

prime (adj)

hàng đầu, lý tưởng, nổi bật -> Ex: The ad space on the homepage is considered prime digital real estate.

be put under constant pressure (verb)

chịu áp lực liên tục -> Ex: Designers are put under constant pressure to produce original ideas.

devise fresh marketing strategies (verb)

nghĩ ra các chiến lược tiếp thị mới -> Ex: The team must devise fresh marketing strategies for each product launch.

stimulate imagination (verb)

kích thích trí tưởng tượng -> Ex: The storytelling in packaging design helps stimulate imagination in children.

organisation-wide culture (noun)

văn hóa toàn tổ chức -> Ex: Innovation needs to be embedded in the organisation-wide culture.

benefit sb by doing sth (phrase)

mang lại lợi ích cho ai bằng cách làm gì -> Ex: This focus on newness benefits customers by offering them not only upgraded products but also inventive promotional concepts.

inventive promotional concepts (noun)

ý tưởng khuyến mãi sáng tạo -> Ex: Inventive promotional concepts like "spin to win" attract more engagement.

promotional (adj)

thuộc khuyến mãi/quảng bá -> Ex: Promotional discounts helped drive early sales.

enrich shopping experience (verb)

làm phong phú trải nghiệm mua sắm -> Ex: Interactive displays enrich the shopping experience.

popular chains (noun)

các chuỗi cửa hàng phổ biến -> Ex: Popular chains often launch seasonal items to attract repeat customers.

reinterpret (verb)

tái hiện, tái thiết kế theo cách mới -> Ex: The ad campaign reinterpreted traditional icons with a modern twist.

capitalise on something (verb)

tận dụng điều gì để đạt lợi ích -> Ex: Popular chains such as Popeyes and Koi Thé recently reinterpreted G-Dragon's signature daisy logo in their advertisements to capitalise on the singer's latest comeback.

thrill sb (verb)

khiến ai phấn khích -> Ex: The surprise giveaway thrilled loyal customers.

brands' visuals (noun)

hình ảnh thương hiệu -> Ex: Bold color schemes dominate the brands' visuals this season.

far more (adv)

nhiều hơn hẳn -> Ex: The new campaign generated far more attention than expected.

ever-increasing = rising (adj)

ngày càng tăng -> Ex: Brands must keep up with ever-increasing = rising consumer expectations.

fierce market competition = intense market competition (noun)

sự cạnh tranh thị trường khốc liệt -> Ex: Innovation is key in today's fierce market competition = intense market competition.

trend-conscious (adj)

quan tâm đến xu hướng -> Ex: Trend-conscious consumers are more likely to buy newly released products.

highlight the newness of their products = showcase the fresh features/enhancements of their offerings = the prevalent practice of promoting novel product features in advertising (verb phrase / noun phrase)

nhấn mạnh sự mới mẻ của sản phẩm = thể hiện các đặc điểm/cải tiến mới = thói quen phổ biến trong quảng cáo là làm nổi bật tính năng mới -> Ex: Brands often highlight the newness of their products = showcase the fresh features/enhancements of their offerings = follow the prevalent practice of promoting novel product features in advertising to attract attention and drive sales.

prevalent (adj)

phổ biến, thịnh hành -> Ex: It is prevalent for tech companies to release upgraded models each year.

serve as a catalyst for sth (verb phrase)

đóng vai trò như một chất xúc tác cho điều gì -> Ex: Innovation often serves as a catalyst for economic growth.

distinctive selling points (noun)

điểm bán hàng độc đáo, đặc điểm nổi bật -> Ex: A product's design and sustainability can be strong distinctive selling points.

camera capabilities (noun)

tính năng chụp ảnh của camera -> Ex: Many buyers focus heavily on smartphone camera capabilities.

fortify company's competitive position (verb)

củng cố vị thế cạnh tranh của công ty -> Ex: Introducing new features can fortify a company's competitive position.

perpetuate a cycle of continuous consumption and disposal (verb phrase)

duy trì vòng lặp tiêu dùng và vứt bỏ liên tục -> Ex: Limited editions perpetuate a cycle of continuous consumption and disposal.

a culture of materialism (noun)

văn hóa vật chất -> Ex: Advertising plays a large role in fostering a culture of materialism.

generate a sense of curiosity (verb)

tạo cảm giác tò mò -> Ex: Teaser campaigns generate a sense of curiosity before product launches.

stimulate sales = boost sales (verb)

thúc đẩy doanh số -> Ex: Special promotions and limited-time offers can stimulate sales = boost sales during slow periods.

sth carries positive implications (verb)

điều gì đó mang ý nghĩa tích cực -> Ex: The shift toward sustainable packaging carries positive implications for the environment.

the relentless pursuit of novelty (noun)

sự theo đuổi cái mới không ngừng -> Ex: The fashion industry thrives on the relentless pursuit of novelty.

pursuit (noun)

sự theo đuổi -> Ex: In the pursuit of perfection, the company neglected employee well-being.

create a sense of dissatisfaction (verb)

tạo cảm giác không hài lòng -> Ex: Constant comparisons on social media can create a sense of dissatisfaction.

a competitive edge (noun)

lợi thế cạnh tranh -> Ex: Offering personalized products gives brands a competitive edge.

stimulate technological progress (verb)

thúc đẩy sự tiến bộ công nghệ -> Ex: Competition between firms can stimulate technological progress.

fuel excessive consumption (verb)

thúc đẩy sự tiêu dùng quá mức -> Ex: Aggressive marketing campaigns can fuel excessive consumption among young people.