Persuasive Speaking Strategies

Flashcards for persuasive strategies in speech, based on lecture notes.

Ethos

A speaker's credibility; the listener’s mindset regarding the speaker.

Competence

An element of credibility referring to the speaker's knowledge and skill.

Trustworthiness

An element of credibility referring to the speaker's believability and honesty.

Dynamism

An element of credibility referring to the energy level projected through delivery.

Charisma

An element of credibility referring to charm, talent, and magnetism.

Initial Credibility

Perceptions of a speaker before the speech begins.

Derived Credibility

Impressions formed about a speaker during the speech.

Terminal Credibility

Final impressions of a speaker after the speech concludes.

Logos

A formal system of rules used to reach a conclusion; logic.

Reasoning

Drawing a conclusion from evidence.

Inductive Reasoning

Using specific examples to reach a general conclusion.

Reasoning by Analogy

Making a comparison between two things to draw a conclusion.

Deductive Reasoning

Moving from a general claim to a specific conclusion.

Syllogism

A three-part argument consisting of a major premise, minor premise, and conclusion.

Major Premise

A widely accepted general statement.

Minor Premise

A specific statement that applies to the major premise.

Causal Reasoning

Relating events to show a cause-and-effect connection.

Fallacy

False reasoning; an error in logic.

Ad Hominem

A personal attack as a fallacy.

Red Herring

Changing the topic to distract as a fallacy.

Bandwagon

Suggesting something is true because it's popular, a type of fallacy.

Either-Or

Presenting only two choices when more exist, a type of fallacy.

Hasty Generalization

Drawing a quick conclusion as a fallacy.

Motivated Sequence

An organizational pattern: Attention, Need, Satisfaction, Visualization, Action.