purpcomm: models and principles

aristotle model of communication

one dimensional

speaker, speech, audience, effect

comments on aristotle

no concept of feedback

no concept of communication failure

use in public speaking

smcr model

source, message, channel, receiver

lasswell model

who

what

which channel

to whom

with what effect

comments on lasswell’s model

no feedback and noise

general and simplistic

more focused on the outcome and is generally used for media persuasion

schramms interactive model

message, interpreter, message, interpreter

comments on schramms model

impaired by semantic noise

one to one communication

misunderstandings

shannon-weaver mathematical model

info source, encoder, channel, decoder, destination, noise

comments on shannon weaver

more applicable to interpersonal communication

sender plays important part

feedback is less important

ethics

adhere to the golden and platinum rule

consider feelings of receiver

acknowledge source of info

speak truth

establish an effective value system

provide complete and accurate information

disclose vital information adequately and appropriately

platinum rule

treat others how they want to be treated

general principles

know your purpose

know your audience

know your topic

adjust text to context

work on feedback given

principles of oral communication

clear

complete

concise

natural

specific and timely

7cs of written communication

clear

concise

concrete

correct

coherent

complete

courteous