Overheidscommunicatie en Burgerparticipatie

This set of flashcards covers key concepts from the lecture on government communication, focusing on campaigns, target audiences, methods for influencing behavior, and participatory democracy.

What defines a campaign in government communication?

A campaign is communication with a specific temporary goal to influence behavior, such as reducing alcohol consumption.

What is PUSH-communication?

PUSH-communication is when information is actively and unsolicited sent from a sender to a receiver.

Define PULL-communication.

PULL-communication is when the receiver actively seeks out information.

What are the six components analyzed in a campaign?

Message, target audience, objective, form, channel, time.

What is the main focus of government communication?

To inform the public and clarify services, supporting behavior without being commercial or politically biased.

What does the AIDA model stand for?

Attention, Interest, Desire, Action.

Who are endorsers in the context of behavior change campaigns?

Individuals or organizations that support or promote a campaign to enhance credibility and impact.

What are wicked problems?

Complex societal issues with no clear cause or solution, involving multiple stakeholders and interests.

Name the four methods to influence behavior as discussed in the lecture.

Punishing, facilitating, rewarding, and sensitizing.

What is the LEON principle for handling complaints?

Listen, Acknowledge, Resolve, and Follow-up.

What is the purpose of participatory democracy?

To allow citizens to have a voice and influence decisions that affect their community.

What are the two types of democracy mentioned in the lecture?

Speech democracy (passive public consultation) and action democracy (active community involvement).

What does strategic thinking in communication imply?

Thinking ahead and planning actions to achieve specific communication goals efficiently.

How does content strategy relate to government communication?

It involves engaging with target audiences through effective use of various content types across platforms.