Assassin's Creed Franchise Flashcards

Flashcards about Assassin's Creed franchise for A Level Media Studies.

Who publishes the Assassin's Creed franchise?

Ubisoft

What type of game is Assassin's Creed?

Action-adventure, open world, third-person perspective.

How many units had the Assassin's Creed franchise sold by 2021 since its introduction in 2007?

155 million units

Which Assassin's Creed game sold the most units in its first week?

Assassin’s Creed Valhalla

Name the three major territories were video games are culturally and financially significant?

Japan, Europe, and the USA

What was the estimated value of the global video games market in 2021?

$138.4 billion

What is the fastest growing area in video games?

Mobile gaming

Being part of a franchise is a that both increases economic viability and establishes a brand identity for the audience.

Production Model

Which Assassin's Creed game was released on PS Vita to tap into the increasing popularity of mobile gaming?

Assassin’s Creed III: Liberation

Newer games in the Assassin's Creed franchise have introduced , enabling data to be transferred from earlier generation consoles.

Cross-generational gaming

Which new Assassin's Creed game, inspired by Fortnite, is planned to be a fully live service game?

Assassin’s Creed Infinity

In the UK, video games are now largely regulated by which organization?

Video Standards Council (VSC)

What rating system does the VSC apply?

PEGI system (Pan European Game Information)

Which theorists should you consider the impact of convergence and diversification in media on regulatory practices?

Sonia Livingstone and Peter Lunt

Which theorist should you use to explore the way in which cultural industry companies might attempt to minimise risk and maximise audiences?

David Hesmondhalgh

According to Hesmondhalgh, one way video game companies minimize risk is through , which is evident in the Assassin’s Creed franchise.

Genre-formatting

How has the Assassin’s Creed franchise made adaptations to address changes in society, culture, and audience expectations?

Female protagonists in later games (Aveline in Assassin’s Creed 3 Liberation and Kassandra in Assassin’s Creed Valhalla)

What is a key strategy for targeting audiences in the Assassin’s Creed franchise?

Brand identity

What does Jenkins say is significant when exploring the success of video games?

Online fan communities

How does Assassin’s Creed link to Jenkins Fandom Theory?

Blends different cultures, histories, and media forms into a hybrid narrative that encourages fan participation and transmedia storytelling.

What is an example of Assassin’s Creed meeting Jenkins Fandom Theory?

Through comic con obsatcle course for fans, streaming playing the Assassin’s Creed game which generated 11 million views. Making a fandom

How does Assassin’s Creed link to Clay Shirky’s Theory?

Clay Shirky’s theory says that in the digital age, audiences are no longer just passive consumers — they are active participants who create, share, and interact with content online, which is what Assassin’s Creed fans do online.

What is the definition of digital convergence?

Different digital technologies, platforms, and media into one system, allowing people to access and interact with content (like videos, games, music, and social media) through a single device.

How did Assassin’s Creed begin to target women?

Assassin’s Creed began targeting women and diverse audiences by including strong, non-sexualised female characters and racially diverse leads, which helped improve representation and appeal.

Example) Aveline was an African-American character whilst in Assassin’s Creed Chronicles China, Shao Jun is Chinese, she was in The Assassin’s Creed Chronicles China in 2015

Example 2) Stephen J. Fishburne from St Mary’s University of Minnesota praised Assassin’s Creed for how they represent women

Disadvantage of Gender in Assassin’s Creed games?

Evie Frye in Assassin’s Creed Syndicate(2015), some players found her less developed compared to her twin brother Jacob.