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Private Enterprise
Freedom in the marketplace and limited government control.
Market Economy
Private ownership of property and resources.
Marketing Functions
The Big Seven: Product/Service Mgmt, MIM, Financing, Pricing, Promotion, Distribution, Selling.
Pricing Function
Sets prices to deliver value and achieve returns.
Promotion
Communicates to inform, persuade, remind customers.
Distribution (Place)
Moves/delivers products efficiently to customers.
Selling
Helps customers make satisfying purchase decisions.
Targeted Résumé
Customized to a specific job’s requirements and keywords.
Chronological Résumé
Work experience listed in reverse chronological order.
Functional Résumé
Emphasizes skills/abilities over dates/titles.
Inquiry Email Closing
Thank them and invite additional questions.
Effective Writing
Clear, easy to understand; readers shouldn’t work to find meaning.
Tone of Voice
Vocal quality that shapes meaning of spoken words.
Nonverbal: Eye Contact
Consistent eye contact shows engagement.
Cornell Notes
Key step: write a summary for each page of notes.
Group Problem-Solving
Drawback: takes more time than individual decisions.
Stakeholder Engagement
Get feedback from your team during planning.
Project Success
Projects should be meaningful to stakeholders.
Leadership Credibility
Competence (capability to deliver).
Inspirational Leadership
Encourages employees to use and develop talents.
Laissez-Faire Leadership
Hands-off; minimal control or direction.
Emotional Intelligence: Social Awareness
Empathy; willingness to help; organizational awareness.
Adaptability Barrier
Contentment can reduce willingness to change.
Personal Vision
Built more on emotion than logic; abstract and long-term.
Assertiveness Right
You can ask others to respond to your needs.
Conflict Cause
Limited resources drive disagreements on allocations.
Supplier Evaluation
Decide whether to use the supplier again; identify improvements.
Purchase Order
Status as a legal contract once accepted.
Accounting Role
Gather, record, organize, and report financial information.
Financial Statements
Prepared by accounting (income statement, balance sheet).
Net Pay
Take-home pay after deductions.
Time Value of Money
Key factor: interest rate.
Compounding
Earning interest on previously earned interest.
Lending Investments
Bonds, CDs—earn interest as a lender.
Brokerage Firm
Advises and transacts stocks/bonds.
Electronic Funds Transfer
Computerized movement of money among accounts.
Intranet
Secure internal network for sharing messages/files.
Standardized Parts
Interchangeable components for efficient production.
Information Forms
Physical (paper) or electronic (emails, files).
Obsolescence
Need to update storage formats as tech changes.
Health & Safety
Report workplace accidents to authorities.
Workplace Security
Be observant to minimize breaches.
Job Leads
Ask friends and acquaintances for openings.
First Impressions
Sit up straight (good posture).
Cultural Etiquette
Research the country’s culture before meetings.