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Make to Stock
•Manufactured in advance based on demand forecast
•bottled soda, tooth paste, t shirts
Assemble to Order
•Standard components are premade and stocked, but final assembly happens after the customer places an order
•Ex: custom configured computers, fast food burgers, cars with selectable options
Make to Order
•Production of parts and final products starts only after the order is received
•Ex: custom furniture, wedding cakes, custom sized metal parts
Engineer to Order
•Product is designed, engineered, and then built from scratch after the order is placed. Design and product are customized
•Ex: bridges/large infrastructure projects, custom industrial machinery
Process Focus
low volume, high variety
general purpose equipment and skilled personel
high degree of product flexibility
ex: operating room where they do surgeriesR
Repetitive Focus
facilities organized as assembly lines
modules with parts and assemblies made previously
less flexibility but more efficient
ex: Harley Davidson bike
Product Focus
facilities organized by product
high volume, low variety
high fixed cost, low variable cost
less skilled labor
ex: Frito Lay chips
Mass Customization
rapid, low cost production to satisfy increasingly unique customer desires
high volume, high variety