Google Analytics Data Stream Setup Website

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Flashcards on Google Analytics data stream setup.

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6 Terms

1
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Measurement ID

A unique identifier generated when creating a web data stream in Google Analytics, used to connect your website to Google Analytics.

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Google Tag

A snippet of JavaScript code that needs to be added to every page of your website to connect it to Google Analytics.

3
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Google Tag Manager

A system that allows you to install and manage code on your website pages without directly editing the code itself.

4
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Tag Management

A Google Tag Manager feature that serves as a central place to manage and update all of your marketing and website tags.

5
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Enhanced Measurement

A Google Analytics setting that automatically measures common website interactions without requiring updates to your code.

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Enhanced Measurement Events

Common web events like pageviews, scrolls, file downloads, and video views.