Exhibitions & Galleries - Outcome 3

let me get my spa-ace

online exhibition * (4)

• curated using digital technology

• only available to access via Internet

• does not exist as physical exhibition space

• eg. exhibitions created on platforms such as Kunstmatrix / Ikonospaces

online exhibition : benefits (3)

• no transportation issues

• overcome capacity limit; increased number of potential customers/visitors

• no congested spaces

• communication with target audience is easier

• allows for detailed statistics / analysis reports on audience

• easier to advertise products

site specific spaces * (4)

• present artworks that were made for particular space

• artist considers the context of the environment where the art will be shown (while developing artwork)

• purpose = location/environment is substantial part of the artwork’s meaning

public gallery * (4 + 4)

• holds artwork of well known / established artists with excellent reputation

• artworks are either on loan from another gallery + part of gallery’s permanent collection

• employ staff to manage acquisitions, exhibitions, conservation, promotion, marketing

purpose / major role:

• educate and promote artworks of many forms (eg. sculpture, painting, ceramics, new media etc) to the public

• conserve artwork

• collect artwork

public gallery * : education/programs (4)

• employ full time / part time educational officers; arranges and manages programs

• run education programs for schools/universities/public

• run professional development programs for teachers

• run guided tours to public

public gallery * : conservation (3)

• preservation/conservation is high priority for as they house valuable artworks

• permanent collection contributes to cultural wealth of state/country; potential for international reputation

• employ conservationist to maintain correct conditions of artwork while on display/storage; including restoration of artwork (eg. clean, fading, environmental damage etc)

public gallery : tertiary institution

• universities establish and fund their own public gallery

• display artwork which is significant to student, postgraduate students, area

• work closely with art students, art management, curatorship, museum departments

• eg. MUMA - Monash University Museum of Art, Ian Potter Museum of Art (Melbourne University)

purpose : major role

• spaces for learning; eg. provide exhibitions topical to contextual/global issues

• enrich university with art and culture; engage key thinkers, communicators, promote dialogue in programming

public exhibition : non-collecting

• philanthropy - operates as non-profit

• greater flexibility with layout of space

• occasionally commission artists to create works

• rely on sponsorships, state, taxpayers to fund for exhibition

• purpose = presenting ‘cutting edge’ contemporary art; no collection

• eg. Australian Centre for Contemporary Art (ACCA)

commercial gallery * (4)

• privately owned operated

• seek commissioned projects/opportunities for represented artist

• purpose =operate as a business to make profit by selling artworks to collectors and general public

• eg. flinders lane gallery

public gallery * : funding (3)

• funded, owned and established by the government

• funds received from state/federal/local government

• funds received from corporate/private sponsors

commercial galleries * : funding (4)

• commissions charged on sales of artwork; galleries can receive 15-30% of sale price

• hiring employees

• general exhibition fees

• sometimes galleries require artists to contribute to costs involved; eg. advertising, printing, invitations, catering, opening etc

commercial gallery : how artwork selected

• artist submit CV outlining previous exhibitions, qualifications, experience in art making and exhibiting

• if successful - gallery holds a meeting with director (owner); discuss marketing strategies for artwork

• directors are very selective with artists they choose; tie back to purpose

commercial galleries * : education/programs (4)

• generally do not offer education programs

• offer range of services to buyers & sellers; eg. advice on framing, marketing, professional transport carriers, research sources (provenance)

• occasionally send works to specialist conservation laboratories for clients

• occasionally offer art courses for clients/public

commercial galleries * : display (3)

• hung along white walls / white cube walls at eye level

• put on display tables

• galleries built with flexible wall panels, lighting, distinct areas of display; so possible to run two shows simultaneously

commercial galleries * : conservation (2)

• responsible for some short term aspects of conservation while artwork exhibited

• not a major issue as they do not have permanent collection

commercial galleries : secondary art market

• eg. auction houses - Mossgreen, Sotheby’s Australia, Leonard Joel

• sell collections and works that already have been purchased

• artist does not get paid from profits of artwork

artist-run space * : 4

• non-profit

• operated by collective, board of artists, individuals

• staff work part time / full time as volunteers

• provide exhibition space for alternative artists; promote contemporary art practice