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Decision Making
Responding to opportunities and threats by analyzing options and making determinations about organizational goals
Opportunities
Respond to ways to improve organizational performance to benefit stakeholders
Threats
Events inside or outside the organization are adversely affecting organizational performance
Programmed Decision
Routine, virtually automatic decision making that follows established rules or guidelines. Sam situation repeats itself to help create rules
Non-programmed Decision
Nonroutine decision making that occurs in response to unusual, unpredictable opportunities and threats. No rules because managers lack the information they would need to develop a routine response
Classical Model of Decision Making
A prescriptive approach to decision making. Assumption that the decision maker can identify and evaluate all possible alternatives.
Optimum Decision
The most appropriate decision in light of what managers believe to be the most desirable consequences for their organization.
Administrative Model
explains why decision making is inherently uncertain and risky and why managers usually make satisfactory rather than optimum decisions
Bounded Rationality
Cognitive limitations that constrain one's ability to interpret, process, and act on information.
Incomplete Information
Because of risk and uncertainty, ambiguity, and time constraints
Risk
The degree of probability that the possible outcomes of a particular course of action will occur.
Uncertainty
the probabilities of alternative outcomes cannot be determined and future outcomes are unknown
Ambiguous Information
information that can be interpreted in multiple and often conflicting ways
Time Constraints and Information Costs
No time nor money to search for all possible alternatives and evaluate potential consequences
Satisficing
Searching for and choosing an acceptable, or satisfactory, response not necessarily the best decision
Decision Making Steps
Step 1: Recognize the Need
Step 2: Gather Information
Step 3: Generate Alternatives
Step 4: Assess Alternatives
Step 5: Choose among Alternatives
Step 6: Implement the Chosen Path
Step 7: Learn from Feedback
Step 1: Recognize the Need
Managers must first realize that a decision must be made
Clearly define problem
Step 2: Gather Information
Find info from internet, employees, and past experiences
Step 3: Generate Alternatives
Develop feasible alternatives
True brainstorming
Step 4: Assess Alternatives
Specify criteria, then evaluate
Pros and Cons of each alternative
Step 5: Choose among Alternatives
Rank various alternatives then select an option based off of evidence available
Step 6: Implement the Chosen Path
Carry out the alternative
Step 7: Learn from Feedback
1. Compare what actually happens to what was expected
2. Find out why expectations weren't met
3. Create guidelines to help future decision-making
Pros of Decision-Making
More Minds
Confidence
Less Bias
More Alternatives
Cons of Decision-Making
Slower Process
Social Loafing
Groupthink
Disagreement
Groupthink
A pattern of faulty and biased decision making that occurs in groups whose members strive for agreement among themselves at the expense of accurately assessing information relevant to a decision
Planning
Identifying and selecting goals and courses of action for an organization
Strategy
Decisions about what actions and resources are needed to achieve goals
Nature of Planning Process
1. Establish and discover where an organization is at the present time
2. Determine desired future state
3. Decide how to move it forward to reach that future state
Why is Planning Important
1. Sets sense of direction and purpose
2. Managers must participate goal setting
3. Coordinate managers and functions
4. Control Managers
Unity
One guiding plan is put into operation
Continuity
Ongoing process
Accuracy
Attempt to collect and utilize all info
Flexibility
Alter based on situational changes
Corporate Level Plan
Top management decides organization's mission, overall strategy, and structure
Corporate Level Strategy
indicates in which industries and national markets an organization intends to compete
3 questions to determine mission and goals
1. Who are our customers?
2. What customer needs are being satisfied?
3. How are we satisfying customer needs?
Strategic Leadership
Top managers must convey a compelling vision of what they want the organization to achieve
SMART Goals
Specific
Measurable
Attainable
Results-Oriented
Timely
Business Level Plan
Long-term divisional goals that will allow the division to meet corporate goals
Business Level Strategy
Specific methods used to compete effectively against its rivals in an industry
Functional Level Plan
Goals that the managers of each function will pursue to help their division attain its business level goals
Functional Strategy
A plan of action to improve performance of its task-specific activities to add value to an organization's goods and services
Time Horizons of Plans
Period of time over which plans are intended to apply or endure
Standing Plan
Programmed decision making, written guides to action, Standard Operation Procedure
Single-Use Plans
Non-programmed decision making in unusual or one-of-a-kind situations
Scenario Planning (Contingency Planning)
Multiple scenarios of future conditions
Analysis of how to respond effectively to each
SWOT Analysis
A planning exercise is which managers identify internal Strengths and Weaknesses, and external Opportunities and Threats
The 5 Forces
Level of rivalry within the industry
Potential for entry into an industry
Power of large suppliers
Power of large customers
Threat of substitute products
Porter's Theory of Business Level Strategy
Reduces rivalry
Prevents new competitors from entering the industry
Reduces the power of suppliers or buyers
Lowers the threat of substitutes, raising prices, and profits
Low-cost Strategy
Lowering total costs below the rivals
Allows discounted prices
Target many market segments
Discourages new competition
Differentiation
Distinguishing products via design, quality, or after-sales service
Increase cost of R&D and marketing
Charge premium price to recoup costs
Target many segments
Focused Low-cost
One market segment at lowest cost
Focused Differentiation
One market segment differentiated
Concentration on a Single Industry
Reinvesting profits to strengthen its competitive position in its current industry
New products and locations
Vertical Integration
Expanding a company's operations
Diversification
Expanding a company's business operations into a new industry
Synergy
Value created by two divisions cooperating is greater than independent operations
Related Diversification
Entering a new business or industry in an existing division or business
Unrelated Diversification
Entering a new, unrelated industry
Planning and Implementing Strategy Steps
1. Determine responsibility
2. Draft detailed action plans
3. Establish a timetable for implementation
4. Allocate appropriate resources
5. Evaluate what went right and wrong
6. Take corrective action as needed
7. Conduct a review of the overall process
Organizational Control
managers monitor and regulate how efficiently and effectively an organization and its members are performing the activities necessary to achieve organizational goals
Control Systems
Formal target-setting, monitoring, evaluation, and feedback systems that provide managers with information about how well the organization's strategy and structure are working.
Technology
Facilitates the flow of accurate and timely information
Three Types of Control
Input Stage (Suppliers)
Conversion Stage (Manufacturing)
Output Stage (Retailer / Customer)
Input Stage - Feedforward Control
Control that allows managers to anticipate problems before they arise
Conversion Stage - Concurrent Control
Control that gives managers immediate feedback on how efficiently inputs are being transformed into outputs so managers can correct problems as they arise
Output Stage - Feedback Control
Control that gives managers information about customers' reactions to goods and services so corrective action can be taken if necessary
4 Steps in Organizational Control
1. establish standards
2. measure performance
3. compare performance to standards
4. take corrective action as needed
Types of Control
Output Control - financials
Behavior Control - management supervision
Clan Control - values and norms