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Diction
The distinctive vocabulary of a particular author.
Concrete diction
refers to a use of words which are specific and "show" the reader a mental picture
Example of concrete diction
A four-hundred-pound male [gorilla], unaccustomed to tourists, will bolt into the forest at the mere sight of a person.
Abstract diction
refers to words which are general and "tell" something, without a picture.
Example of abstract diction
Even a large male gorilla, unaccustomed to tourists, is frightened by people
Rhetoric
the art of using language as a means to persuade
Rhetor
in ancient Greece and Rome, a master or teacher of rhetoric; an orator.
Bombastic
Using or characterized by high-sounding but unimportant or meaningless language; pompous; grandiloquent
Ethos
An appeal based on the character of the speaker. An ethos-driven document relies on the reputation of the author.
Example of ethos
As a doctor, I am qualified to tell you that this course of treatment will likely generate the best results.
Logos
An appeal based on logic or reason. Documents distributed by companies or corporations are logos-driven. Scholarly documents are also often logos-driven.
Example of logos
The data is perfectly clear: this investment has consistently turned a profit year-over-year, even in spite of market declines in other areas.
Pathos
An appeal based on emotion. Advertisements tend to be pathos-driven.
Example of pathos
If we don't move soon, we're all going to die! Can't you see how dangerous it would be to stay?
Capricious
impulsive and unpredictable
Tone
The writer's attitude, mood or moral outlook toward the subject and/or readers, i.e. as angry, empathetic, critical, ironic, suspicious, comic, surprised, sarcastic or supportive, etc.
Appeal
The power of arousing a sympathetic response; to arouse a sympathetic response.
Argument
Discourse intended to persuade; the subject matter, a process of reasoning.
Colloquialism (colloquial)
A word or phrase used in an easy, informal style of writing or speaking. It is usually more appropriate in speech than formal writing.
Example of colloquialism
"You don't know about me without you have read a book by the name of The Adventures of Tom Sawyer, but that ain't no matter"
Connotation
Suggestions and associations which surround a word as opposed to its bare, literal meaning. It is the opposite of denotation (used by literature) and refers to qualities, attributes, and characteristics implied or suggested by a word and depend upon the context in which the word is used.
Denotation
The dictionary definition of a word (used for science and philosophy)
Apathy
A lack of feeling or emotion; lack of interest or concern.
Paradox
A statement that appears to be contradictory, but which reveals a deeper truth.
Paradox example
Less is more
Dialect
Variety of language confined to a region or group; manner or means of expressing oneself
Understatement
A statement which says less than is really meant. It is a figure of speech which is the opposite of hyperbole. (minimizes)
Hyperbole
Deliberate and obvious exaggeration for effect.
Example of understatement
Saying "I think there is a leak" on the Titanic
Example of hyperbole
I'm so hungry I could eat a horse.
Anecdote
A short narrative of an interesting, amusing or biographical incident.
Condescending
Patronizing or assuming superiority.
Voice
An author's distinctive literary style, basic vision and general attitude toward the world.
Syntax
sentence construction
The voice of an author may cover a wide range of possibilities....
(i.e. "victim," "judge," "friend," "coach," "spy," "opponent," "cheerleader")
literacy narrative
A writing genre that explores the writer's experiences with reading and writing.
Profile
published as a narrative non-fiction article in a newspaper, magazine, or website. The story is based on facts discovered through research as well as interviews with the subject and their friends, family, or professional associates.
Rhetorical Analysis
the analysis of the language of persuading
Rhetorical Situation
a situation in which people's understanding can be changed through messages
Exigence
the moment or event that motivates someone to write or to speak about a specific issue, problem, or situation
Example of exigence
political speech; racist societies; Gettysburg address (the battle)
Primary research
research done firsthand for the first time (literacy profile)
Example of primary research
Customer interviews
Secondary research
past research which has already been performed and often already PUBLISHED (genre analysis)
Example of secondary research
published research
Title formatting with italics
for larger works such as books, movies, and the names of periodicals.
Title formatting with quotations
for short works such as articles, poems, songs, essays, or short stories
MLA formatting
Name,teacher name,class, date, 12 point font,times new roman font
In text citations
Romantic poetry is characterized by the "spontaneous overflow of powerful feelings" (Wordsworth 263).
If it does not say the author's name in the sentence, it needs to be in the parenthesis.
Works cited example
Dean, Cornelia. "Executive on a Mission: Saving the Planet." The New York Times, 22 May 2007, www.nytimes.com/2007/05/22/science/earth/22ander.html?_r=0. Accessed 29 May 2019.
Claim of value
a statement of opinion with emotionally charged language or subjective words that can be interpreted in different ways (initiates an argument you can't win)
Comma splice
two sentences joined incorrectly with only a comma
Claim of fact
promises that the author will provide evidence that demonstrates validitiy of its claim (is not suitable when it is easy to prove)
Claim of cause and effect
a thesis that promises to prove that A caused B (much easier to set up because humans define by logic)
False cause
a fallacy in which a speaker mistakenly assumes that because one event follows another, the first event is the cause of the second (mistakes cause and effect)
Inductive logic
letting personal experiences shape what you believe (constructive role); moves from specific to general
Deductive logic
moves from general to specific (can also go astray)
Claim of solution and policy
(need, should, or ought) advocates for a specific cause of action; almost always affirms a position the author strongly holds; nudges for a call of action
Topic
subject matter (what something is about)
example of claim of fact
The number of suicides and homicides committed by teenagers, most often young men, has exploded in the last three decades.
example of claim of value
There's a plague on all our houses, and since it doesn't announce itself with lumps or spots or protest marches, it has gone unremarked in the quiet suburbs and busy cities where it has been laying waste.
example of cause and effect claim
if one eats too much food and does not exercise, one will gain weight.
example of solution and policy claim
Because violence on television is harmful to all strata of American society, strict guidelines for permissible content of television shows should be enacted.
example of capricious
a bride who suddenly leaves her groom standing at the wedding altar.
example of dialect
The people in the Southeastern region of the United States speak with a Southern accent.