Multimodal Text

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12 Terms

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Multimodal Text

Text beyond alphabetical → includes images, animations, color, sound.

(Communication form → movies, memes, essays, websites, podcasts.)

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Linguistic

Alphabetic text, spoken word → word choice, delivery, coherence.

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Gestural

Movement, gestures → facial expressions, body language, videos.

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Visual

Audience sees → images, color, text size/style, lines.

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Spatial

Arrangement → organization, emphasis, contrast of elements.

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Aural

Audience hears → music, tone, ambient noise, silence.

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Mode

Means of communication.

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Media

Channel/system for conveying communication.

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Paper-based

Posters, books, drawings, manga.

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Digital

Films, websites, e-books, slideshows, infographics.

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Live

Stage plays, concerts, oral presentations.

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Creating Multimodal Text

  1. Rhetorical Situation:

    Message: Purpose.

    • Audience: Target readers/interactors.

    • Author: Relationship to text.

    • Genre: Type of text.

    • Medium: Distribution platform.

  2. Review & Analyze:

    Find representative texts.

    • Analyze message, audience, genre, modes.

  3. Gather Content: Research, collect images/videos/sounds.

  4. Technology Tools: Canva (infographics), Audacity (sound editing), Blender (video creation).

  5. Citing & Attribution: Credit openly licensed materials.

  6. Drafting:

    Freewriting: Word-heavy projects.

    • Sketching: Posters.

    • Script: Podcasts, videos.