COMM3950 - Media Graphics Midterm Traughber

Typography

the style and appearance

ascendor

line that some lowercase letters reach in height

like an h

x-height

height of lowercase letters in their typical form

baseline

where the letters sit

descender

is a uniform space where all lowercase letters go into underneath the baseline

ligature

when two letters merge

super script

the number 1 in 1/2

sub script

the number 2 in 1/2

Typeface vs font

type face is a family

font is a more specific entity of the family

serif

have the feet

sans serif

no feet

script font

looks like your hand drew it

decorative

elicits an emotion

T or F: Do not pair two fonts from the same classification

T

T or F: you can have more than two typefaces on a single page doc

False

What are all of the word forms?

uppercase

lowercase

title case

sentence case

Upper case example

WOW OK

Title Case example

Wow Ok

Sentence Case example

Wow ok

Lower case example

wow ok

nesting

putting text to fit in-between the descending lines of another word

Leading

the space between a line of text

Kerning

space between letters

Tracking

space between letters of whole word

Hyphen

shorter than a dash; is used to join words together and when reporting scores

en dash

longer than a hyphen and shorter than an em dash; used for data and ranges of time

em dash

Used in place of a colon, semicolon, ellipsis, and parenthesis; and when crediting a quotation.

.csv

what is the only type of document that InDesign allows?

Launch Indesign + Command + Shift + Alt + Control

How do you do a total reset?

lining

numerics that reach to the upper case letters

old style

Numerics that stay to the lower case letter line

Proportional numerics

used whenever you treat a number as if it is a word

Tabular

Treating numerics as if they're numbers

numbers as words

Negative leading

when words overlap

Widow

text at end of paragraph (1 or 2 words)

Orphan

text that gets pushed to next page/paragraph (1 or 2)

20 picas ; 60 characters

increase leading for longer lines

No paragraph should be wider than ____ picas and ____ characters

True

T or F: never indent the first line of the initial paragraph

Character Palette

is where you can switch your default font

False, only for file

T or F: Defaults/Preference are for whole program

1 pica

1/6 of inch

entrance, exit, and midpoint

a type on a path has an _________, __________ and a ______

opening lines

never indent the first line of the initial paragraph

(

can outdent for reference pages (hanging indent)

)

Linebreaks

Double line breaks are fine, but don't indent as well

Drop Caps

when the d in drop caps is bigger and spans several lines.

Headers

first information

eyedropper

command + i

records

rows in csvs are called

merged document

create multiple variations of your document by merging a data source file (CSV or TXT file) with an InDesign document

data merge pallet

you can easily create multiple variations of your document by merging a data source file (CSV or TXT file) with an InDesign document