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Prosocial Behavior
Any action that benefits another person.
Helping
A specific type of prosocial behavior intended to offer aid to others.
Low Cost Helping
Casual helping that involves minimal effort, such as making a small donation.
High Cost Helping
Emergency or substantial personal helping requiring significant effort, such as giving CPR.
Social Norms
Expectations about how to behave in society; includes norms of social responsibility and reciprocity.
Norm of reciprocity
The expectation that people will help those who have helped them.
Perceived Responsibility of Victim
The extent to which individuals believe that victims are responsible for their circumstances.
Just World Theory
The belief that the world is fair and that people get what they deserve.
Positive Mood - the good mood effect
A state in which individuals are more likely to engage in helping behaviors.
Identifiable Victim Effect
The tendency to help a single identifiable victim more than a large number of victims.
Kin Selection Theory
The evolutionary strategy that favors aiding relatives to increase the chances of genetic survival.
Altruism
Unselfish behavior that benefits others without regard to consequences for the self. (risking their own life)
Egoism
The motivation for helping others driven by self-interest.
Empathy-altruism hypothesis
The theory that feelings of empathy can motivate purely altruistic acts.
Negative-state relief hypothesis
The idea that people help others to alleviate their own distress.
Bystander Effect
A phenomenon where individuals are less likely to help when others are present.
Diffusion of responsibility
The tendency for individuals to feel less personal responsibility to act when others are present.
Compassion collapse
The failure to act in response to the suffering of many as opposed to an individual.
Modeling prosocial behavior
Demonstrating positive behaviors for children and others to imitate.
Social Dilemmas
Situations where individual gains conflict with collective well-being.
Prisoner’s Dilemma
A scenario in which individuals must choose between cooperation and competition.
Tit-for-tat strategy
A strategy in repeated games where a participant mimics the actions of their opponent.
Teaching moral inclusion
Inculcating a sense of moral responsibility towards all individuals within one's circle.
Understanding barriers to helping
Increasing awareness of factors that prevent individuals from offering assistance.
Virtuous Authority Experiment
An experiment highlighting the gradual increase in prosocial behavior through modeled actions. (step by step ascent into goodness
Good mood effect
The tendency to help others more when in a positive emotional state.
Smoke-filled room experiment
Latané & Darley’s study on how people respond to emergencies in groups.
Guilt-induced helping
The tendency to offer assistance when feeling guilt about a past action.