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4 Terms

1
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Sponsorship

A business relationship where a company pays to associate its name or products with a sports or entertainment property (e.g. team, athlete, event) for promotional purposes.

2
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Endorsement

A promotional strategy where a celebrity or athlete publicly supports or recommends a product or service.

3
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Licensing

Permission granted by one company to another to use its brand, logo, or intellectual property in exchange for a fee or royalty.

4
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Fan Engagement

Strategies and tactics used by organizations to build strong relationships and interact with fans to increase loyalty and brand value.