Exploring Two Lenses of Communication

A set of vocabulary flashcards based on the lecture notes covering core concepts and definitions related to communication studies.

Communication

The act of conveying messages through various means beyond just spoken words, including television, fashion, art, and literature.

Process School

A perspective on communication that focuses on how messages are sent, encoded, decoded, and received, emphasizing efficiency and the sender's intention.

Semiotic School

A perspective that views communication as a meaning-making process, focusing on how texts and messages interact with audiences to produce meaning.

Social Interaction

Defined as how one person's behavior affects another's emotional response or state of mind.

Sender-Centric

An emphasis on the sender's intention in creating a message, often related to the Process School.

Receiver/Text-Centric

An emphasis on how the text is interpreted by the receiver, characteristic of the Semiotic School.

Meanings are Negotiated

The concept that meanings are not fixed but change based on the interaction between the producer/reader and the text.

The Semiotic Triangle

A model illustrating the dynamic relationship between the producer/reader, the message/text, and the referent indicating how meanings are constructed.

Cultural Codes

The shared understandings and meanings derived from cultural experiences that influence how messages are interpreted.

Communication Failure

A breakdown in the communication process where the intended message does not align with how it is received or understood.

Noise

Any interference or distortion that affects the transmission and reception of a message, a key concept in the Process School.

Feedback

The response from the receiver to the sender, indicating how the message was received and understood, completing the communication loop in the Process School.

Sign

In semiotics, a basic unit of meaning consisting of a 'signifier' (the form the sign takes) and a 'signified' (the concept it represents).