Lesson 1: SWOT Analysis (Characteristics of an Entrepreneur)

Innovative and Trendsetters

They have creative minds and do not stick to one style for long. They experiment, try, and improve new ideas and think of better ways of doing things.

Problem-solvers

They have strong faith in their abilities. They are optimistic individuals and positive thinkers. They also believe that they can be the best in the field they are involved in.

Enthusiastic

They have genuine interest in meeting and entertaining people.

Opportunity-seekers

They seek and act on new business opportunities to obtain financing, equipment, or assistance. They also look for appropriate solutions to answer the needs and wants of consumers.

Goal-setters

They establish specific, measurable, attainable, and realistic objectives as well as long-term goals for their businesses.

Reasonable risk-takers

They take reasonable risks after carefully weighing situations that involve moderate risks that exist when results are not certain,

Excellent planners

They plan for the total operations of their businesses. They review all aspects of their businesses in a related and coordinated manner.

Service-oriented

They gladly attend to the needs of their customers with efficiency and graciousness.

Decision-makers

They are leaders and the succes of their business depends on their ability to make the right decisions.